TORONTO, Sept. 2, 2014 /CNW Telbec/ - Staples Canada is prepared to welcome back-to-school shoppers today as Canadian students return to school and decide on the final assortment of supplies to start the year on the right foot.
"We invest heavily in this season, and serve Canadian families, teachers and students," says Steve Matyas, president of Staples Canada. "We are fully stocked and ready to help Canadians get the most out of their school year."
The driver behind the season's peak shopping days is the supplies list handed out to students on the first day of school. By the end of the first day, parents and students will know what's missing in their backpacks, pencil cases or lockers. As a result, parents and children are highly motivated to shop or "re-tool" for the second day of school.
A recent survey for Staples showed that 49 % of Canadian back-to-school shoppers find the back-to-school season stressful (up from 44 % in 2013), with 84 % of them stating that school supply lists contribute to the high stress levels (up from 80 % in 2013).
The same survey suggests that students may pay close attention to the fashion and consumer trends that weave their way into the classroom on the first few days of school, and then tweak their purchases.
Sixty one percent of shoppers who find the season stressful say that the pressure to follow trends is one of the leading contributors to their stress.
"At Staples, we know that having proper tools and supplies helps students perform at their very best," says Matyas. "It's one of the few elements of the entire school experience that parents and students can control."
Top selling items during the back-to-school season include backpacks, crayons, pencils, binders, pencil cases, lunch bags, pencil crayons and tech items such as laptops and notebooks.
For more information and resources visit Staples' Back-to-School Centre at www.staples.ca/backtoschool, the company's Facebook page or join the conversation on Twitter using #Staplesgoingback.
On July 18th, 2014, Vision Critical conducted an online survey among 2,019 randomly selected Canadian adults who are Angus Reid Forum panellists, including 618 back-to-school shoppers. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada
About Staples Canada
Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it's in-store, online or on mobile devices. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, Copy and Print services and, of course, school supplies. Headquartered outside Boston with Canadian regional offices in Toronto, Laval and Vancouver, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at staples.ca.
SOURCE: Staples Canada Inc.
For further information: FOR INTERVIEWS WITH STAPLES REPRESENTATIVES OR STORE VISITS, please contact: Alessandra Saccal, Head of Communications Canada, Staples Canada, 905-737-1147 x 2363, [email protected]; Nicole Chin, Torchia Communications, 647-986-5932, [email protected]