Staples Canada Launches Marketing Campaign For Back-To-School Season Featuring the Return of Staples Guy

TORONTO, Aug. 4, 2016 /CNW/ - Staples Canada has launched an extensive TV, Radio, Digital and Cinema campaign in time for its back-to-school season, highlighting the need for affordable essentials to keep up with students during the school year. Through various channels, the English commercial spots will feature Staples Guy and will focus on making sure back-to-school shopping is easy and affordable every step of the way.

"Every year we aim to improve the back-to-school experience for our consumers, and to make it more memorable than the last," said Craig Taylor, senior vice president of ecommerce and marketing at Staples Canada. "We are committed to offering the best resources on all platforms, for all audiences, and to ensuring that our campaigns are reflective of the support we offer in-store and online."

The new back-to-school campaign targets moms trying to keep up with their children, and is available for preview in English and French on YouTube. It features 2 spots. The spots highlight the likely truths that students will lose or destroy their schools supplies and knapsack at one point or another, calling for another trip to Staples for mom. Fortunately, Staples lowest price guarantee makes it easy and stress free to replace and replenish school supplies throughout the year.

Flyers an Important Vehicle during Back-To-School
Although Staples is preparing a robust digital campaign, the importance of flyers has been echoed throughout communities as parents begin researching and planning for the new school year. Flyers continue to be the number one source of information for consumers with 70 per cent preferring the printed version for receiving promotional information and offers. Staples releases both digital and print formats in order to reach all audiences and satisfy all demands.

Staples Online Back-To-School Resource Centre Offers Convenience makes research and shopping online easy and convenient. With students in mind, the online centre features deals, essentials and tech for all ages, catering to consumers every step of the way - from preschool to high school and beyond. Last year, 25 per cent of activity at the back-to-school centre came from mobile devices, proving that consumers value efficiency and like to shop on-the-go. Overall activity for the online centre increased 10 per cent from the previous year. 

Lowest Prices Guaranteed
Staples has all the back-to-school products that students need at the guaranteed lowest prices. This year, the retailer's in-store signage and digital advertising campaign will focus on driving this message. The digital plays off the print thought bubble creative and takes it to a text conversation between a child and mom.

Throughout the season, customers can rely on Staples for: 

  • A 100% Lowest Price Guarantee - Staples matches any competitors' prices.
  • AIR MILES Reward Miles - Customers and teachers can earn AIR MILES reward miles on all in-store and online purchases. Plus, they can earn Bonus AIR MILES reward miles throughout the season. On August 27 customers can get 20X AIR MILES when they spend $100 or more at any Staples retail location.
  • Teacher Appreciation Days - Staples has 3 dedicated Teacher Appreciation Days taking place on August 27, September 3 and September 10, 2016 (dates differ in Quebec and Saskatchewan) where teachers can save 15% off most in-store purchases, 10% off technology, plus they can save 10% on any other day between August 22 and September 11.
  • Weekly Deals - Staples will feature deals in its weekly flyer and online at

For more information on back-to-school at Staples, visit Throughout the season, parents, students and teachers can join the conversation around the latest trends, deals and back-to-school hacks using #ThinkStaples.

About Staples Canada/Bureau en Gros
Staples Canada/Bureau en Gros makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it's in-store, online, on mobile devices, or through the company's innovative buy online, pick up in store option. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Copy and Print services. Consistently ranked as one of Canada's top ten companies in Marketing Magazine's Marketing/Leger Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service. Staples Canada/Bureau en Gros also is invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit for more information, or visit us on Facebook and Twitter.

SOURCE Staples Canada Inc.

Image with caption: "Staples has all the back-to-school products that students need at the guaranteed lowest prices. This year, the retailer’s in-store signage and digital advertising campaign will focus on driving this message. (CNW Group/Staples Canada Inc.)". Image available at:

For further information: Alessandra Saccal, 905-737-1147 Ext. 2363,; Madalina Secareanu, 905-737-1147 Ext. 2714,


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