Study finds consumers want great prices and a wide selection when choosing a back-to-school shopping destination
TORONTO, Aug. 21, 2012 /CNW/ - With thousands of essential - and fun - school supplies, Staples Canada is the top destination for back-to-school shopping, bringing customers affordable prices and a wide variety of the best products.
A recent study shows that selection is a key factor for back-to-school shoppers. In fact, 78% of back-to-school shoppers cited a wide variety of quality products that are both durable and functional, as the most important factors in selecting a shopping destination. Similarly, when asked about the importance of price and selection, almost half of the back-to-school shoppers (48%) felt that selection and price were of equal importance when choosing a back-to-school retail destination.
"Value is always a top of mind factor in back-to-school shopping, but we understand that consumers want a wide variety of products - everything from essential supplies to the latest tech products and fun accessories," said Steve Matyas, president, Staples Canada. "Students of all ages are required to have specific products, and more than ever, parents want the convenience of finding them all in one place. As the back-to-school leader, Staples equips parents, teachers and students with a wide assortment of products at affordable prices. Our commitment to a huge variety of products at outstanding prices covers the back-to-school season and the entire school year."
This year, Staples continues to offer its popular "less than a Looney" deals on essential supplies. In addition, Staples is offering great value on quality back-to-school products and well-known brands including:
- Staples refill paper (150 sheets) - $0.16
- Impact backpack with lunch bag and pencil case - $7.98
- Staedtler/Staples pencil crayons (24 pack) - $0.96
- Dixon school approved pencils (10 pack) - $0.79
- Poly report covers (assorted colors) - $0.48
For more news and photos throughout the Back-to-School season, or media inquiries, please contact Valerie Outmezguine at Valerie.Outmezguine@staples.ca.
About the Survey
From August 7-8, 2012, Vision Critical conducted an online survey among 1,000 randomly selected Canadian adults who are Angus Reid Forum panelists, including 387 back-to-school shoppers. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representation of the entire adult population of Canada.
About Staples Canada
Staples, Canada's largest office products company, is committed to providing Canadians with a wide choice of office services and products. Serving all types of business - from the small home office to large enterprise - Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en GrosMC in the province of Quebec and Staples Canada in all other provinces, the company employs over 15,000 associates at 330+ stores and at their head office in Richmond Hill, Ontario. Ranked as one of Canada's top ten Canadian companies in Marketing Magazine's Marketing/Leger 2011 Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online. Staples Canada/Bureau en Gros also is invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit www.staples.ca for more information, or visit us on Facebook and Twitter.
Image with caption: "Impact backpack with lunch bag and pencil case - $7.98 (CNW Group/Staples Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120821_C8013_PHOTO_EN_16971.jpg
Image with caption: "Impact backpack with lunch bag and pencil case - $7.98 (CNW Group/Staples Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120821_C8013_PHOTO_EN_16972.jpg
SOURCE: Staples Canada Inc.
For further information:
Valerie Outmezguine, Public Relations Specialist / Staples Canada
905.737.1147 x 2426 / email@example.com