STANLEY 1913 BRAND AND MESSI BRANDS RETURN: NEW STRIKER BLUE COLLECTION CELEBRATES MESSI'S ARGENTINIAN ROOTS & PEAK PERFORMANCE

The bold new collection blends precision design with cultural storytelling and superior hydration – inviting fans and athletes to participate in and celebrate Messi's legacy with iconic silhouettes

SEATTLE, July 14, 2025 /CNW/ -- Stanley 1913, the global lifestyle brand built for performance and cultural relevance, announced today the second installment of its celebrated partnership with the Messi brand and legendary international athlete, Leo Messi. The co-branded Messi x Stanley 1913 collection builds on the commercial success of the first co-branded collection, offering fans and athletes a new innovative design of product silhouettes inspired by Messi's Argentinian roots and relentless pursuit of greatness.

Messi x Stanley 1913 Striker Blue collection

Messi x Stanley 1913 collection

"With this second iteration of the Messi x Stanley 1913 partnership, we're continuing to push the boundaries of what performance drinkware can mean with athletes powering the brand," shared Matt Navarro, Global President of PMI WW Brands, LLC. "It's product with purpose. The new collection, spanning our hydration and café categories, honors the mindset that drives elite athletes and everyday achievers alike – and we couldn't be more proud to do this alongside a partner like Messi."

The co-branded Messi x Stanley 1913 Striker Blue collection
Start early. Stay late. The new co-branded Messi x Stanley 1913 collection just landed, featuring a lineup of products in an electric blue colorway with embossed lightning bolts that play hard in premium gold finishes.

New from Stanley 1913:

• Messi x Stanley 1913 Quencher^® ProTour Flip Straw Tumbler (40 oz) $55: A new take on the beloved Quencher^® that's quickly become a daily hydration essential around the world. Built based on consumer feedback, the leakproof Quencher^® ProTour Flip Straw Tumbler' is the accompaniment for those always on the move – flip up the built-in straw to sip, then snap it shut when done.
• Messi x Stanley 1913 IceFlow™ Flip Straw Jug (64 oz) $65: Goes all day with fewer refills for long-lasting hydration. Sip quick — just flip up the built-in straw and fuel your dedication on and off the pitch.
• Messi x Stanley 1913 IceFlow™ Flip Straw 2.0 Bottle (24 oz) $40: Has AeroLight™ technology that makes it 33% lighter than most stainless steel water bottles. Built-in flip straw for effortless, on-the-go hydration.
• Messi x Stanley 1913 High Precision Flow Mate System (1.3 qt) $60: Designed to enjoy your daily mate to fuel your every move, just like Messi. Features a unique stopper with no twisting needed. The trigger button gives you a continuous pour.
• Messi x Stanley 1913 Classic Mate Mug (8 oz) $30: Features a traditional gourd shape and stainless steel construction. Double-wall vacuum insulation keeps your brew at the ideal temperature, so you can fuel your dedication on and off the pitch. Pair with the Mate Bombilla.

"Building this next collection with Stanley 1913 feels especially meaningful," said Leo Messi. "The Striker Blue colorway is inspired by the colors of my home, Argentina, and it reflects the passion and precision I try to bring to the game. Stanley 1913 remains part of my daily life, especially for mate, and together we've created something that's about connection — to culture, to everyday moments, and to the drive that pushes us all forward."

Inspired by Messi's "Start early, stay late" mantra, the creative campaign features close-up shots of the new collection during blue hour as a pickup game heads into the night. Blue hour is the period of twilight occurring just before sunrise and just after sunset, where faint sunlight takes on a blue hue – the blue hour mood provokes and unleashes that undying dedication in those committed to superior performance and achievements in their sport.

The launch will also be brought to life through an immersive activation at DICK'S Sporting Goods House of Sport in Miami, Florida on July 26th - 27th, bringing fans and shoppers closer to the partnership through exclusive access, custom experiences, and storytelling rooted in Messi's culture and impact.

The Messi brand x Stanley 1913 collection can be found on stanley1913.com starting July 22nd, and globally via the locations below. Follow Stanley 1913 on Instagram (@stanley_brand) for more information.

Market	Location	URL	In-Store/Online	Launch Date and Time
US	DICK'S Sporting Goods	dickssportinggoods.com	In-Store/Online	7/22
EMEA	Brand site	eu.stanley1913.com	Online	7/22 5pm (BST), 6pm (CEST)
Brasil	Brand stores		In-Store	7/22 1pm (BRT)
	Centauro	centauro.com.br	In-Store/Online
Colombia	Fallabela	falabella.com	In-Store/Online	7/22 1pm (BRT)
	Mercado Libre	mercadolibre.com.co	Online
Chile	Paris	www.paris.cl	In-Store/Online	7/22 1pm (BRT)
Korea	Naver Stanley Brand Store	https://brand.naver.com/stanley_korea	Online	7/23 10am (UTC +9,KST)
	Coupang	https://www.coupang.com/	Online
China	TMALL Flagship Store	https://www.tmall.com	Online	7/23 10am (UTC +8,CST)
	JD Flagship Store	http://www.jd.com/	Online
Australia	Rebel Sport	https://www.rebelsport.com.au/	In-Store/Online	7/23 10am (UTC +10,AEST)

About PMI WW Brands, LLC.
PMI WW Brands, LLC manufactures, markets, and sells innovative food and beverage containers under the iconic Stanley 1913 brand.

Stanley: Built for Life^® since 1913.
We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and innovative Hydration products, including the beloved Quencher^®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com.

SOURCE Stanley 1913

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