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Stacked's First National Brand Campaign is Inviting Canadians Back to the Table


News provided by

Stacked Pancake & Breakfast House

Oct 08, 2026, 12:00 ET

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A birthday celebration scene from Stacked's new evergreen campaign, Life Happens Around the Table.
A birthday celebration scene from Stacked's new evergreen campaign, Life Happens Around the Table.
A scene from Stacked's new evergreen campaign, Life Happens Around the Table, which shows friends gathering for breakfast.
A scene from Stacked's new evergreen campaign, Life Happens Around the Table, which shows friends gathering for breakfast.

Stacked, the breakfast and lunch chain with more than 170 restaurants across Canada, released its first national brand film Oct. 8, four days before Thanksgiving

TORONTO, Oct. 8, 2026 /CNW/ -- Stacked, the breakfast and lunch chain with more than 170 restaurants across Canada, launched its first national brand campaign Thursday with a 60-second film narrated by one of its booths. The campaign asks Canadians to make more time for meals together.

The campaign, "Life Happens Around the Table," lands four days before Thanksgiving, a holiday built around a shared meal. The rest of the year looks different. According to an Angus Reid study, 65% of Canadians wish their family ate together more. Stacked's new campaign is an invitation to change that, offering an everyday space for families to slow down and reconnect.

The film is built around the people who fill Stacked restaurants every week. The camera never leaves one booth. Over 60 seconds, the booth watches four groups come and go, each one a routine, tradition or occasion that keeps guests coming back: friends at their weekly Sunday brunch, a retired couple who have taken the same seats every Tuesday for years, a youth soccer team celebrating a win, and a family singing "Happy Birthday" over a candle in a stack of pancakes. Stacked says each scene is one its servers see every week.

Toronto agency King Street Media wrote and produced the film, shooting it in a single day with a cast of nearly 50 people. The campaign runs on YouTube, including on TV screens, and on Instagram and Facebook through Dec. 14, with 30-, 15- and 6-second versions.

"A lot of families will sit down together this weekend for Thanksgiving, then go back to eating in the car on Tuesday," said Danica Brett, the Vice President of Marketing at Stacked. "We think the table deserves more than one weekend a year. That's what a breakfast restaurant is for. We want to bring Canadians back around the table."

Stacked restaurants are open seven days a week from 7 a.m. to 3 p.m. A full list of locations is available at stacked.ca.

As Canada's fastest-growing breakfast chain, Stacked has opened more than 70 restaurants in the past two years.

About Stacked
Stacked is a Canadian breakfast and lunch restaurant chain based in Barrie, Ontario. Stacked opened its first restaurant in 2016, began franchising in 2018 and now has more than 170 restaurants in nine provinces. The menu includes pancakes, waffles, eggs benedict and hashes, plus a full lunch menu including burgers and wraps. Stacked is part of MHRA Hospitality. Locations and menus are at stacked.ca.

SOURCE Stacked Pancake & Breakfast House

Media contact: King Street Media, [email protected], www.kingstreetmedia.ca

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Stacked Pancake & Breakfast House

    Also from this source

  • Stacked Pancake & Breakfast House Raises Over $100,000 in 3rd Annual Make Happy Tummies™ Campaign

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