TORONTO, Jan. 30, 2014 /CNW/ - Today St. Joseph Communications announced the launch of Tag3, a new content marketing agency, as a key strategic initiative aligned with its omnichannel marketing vision, to be run by Eric Schneider, founder and former CEO of Redwood Custom Communications (rebranded Totem). "Content marketing has become a significant component of the marketing mix required to reach and engage consumers in today's digital reality. It is now a multi-billion dollar category in North America and we see a huge opportunity here," said Executive Chairman & Chief Executive Officer, Tony Gagliano. "I have known Eric for many years. He built a world-class organization that in many respects defined the foundation for what has become the content marketing category. For more than a decade, Eric took Redwood to the forefront of customer engagement, creating award-winning magazines, websites, newsletters, videos, mobile apps and social media for major blue-chip accounts such as; Aeroplan, Dell Computers, General Motors, JCPenney, Kraft Foods, Proctor & Gamble, The Home Depot, Royal Bank, Sears, Sobey's, CAA and many more. I look forward to Tag3 continuing to innovate in this important category".
Tag3 will focus on establishing Content Agency of Record relationships with its clients. Key service pillars will include strategic planning, creative direction, production and technology integration, with specific orientation around the use and organization of content in clients communication streams. Strategic outputs such as content architecture, cross-channel planning, and metatag schema will be built on a foundation of intelligence, strategy and insights around consumers' content needs, mapped against clients' products and services and business priorities. Tag3 will offer up turnkey production and distribution of integrated content programs and campaigns.
"Within these strategic client relationships, Tag3 will go beyond brand storytelling," said Eric Schneider. "I have had a long-held belief that content marketing will truly come of age when the attributes of storytelling that so effectively drive engagement, clearly and measurably intersect with transaction. Our agency will be focused on defining that intersection, through our strategy, creative approaches and importantly, technology solutions. We will leverage St. Joseph's impressive array of capabilities in promotional marketing, content origination, metadata management, hosting and workflow solutions, to get there."
About St. Joseph Communications
St. Joseph Communications is spearheading transformational change by redefining the way in which organizations connect with their customers. Our omnichannel marketing approach lets us build solutions and ecosystems anchored by people, technology and insight that intuitively merge all data and visual assets to create multichannel publishing solutions for all mediums. This gives marketers the opportunity to be more efficient at creating and grouping content while focusing on strategy and analytics. By redefining how brands develop experiences, we build sales, boost loyalty and create evangelists across all communications channels and technologies. Simply put? We transform the way brands engage with people.
Image with caption: "Eric Schneider (CNW Group/St. Joseph Communications)". Image available at: http://photos.newswire.ca/images/download/20140130_C5742_PHOTO_EN_35994.jpg
SOURCE: St. Joseph Communications
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