St. Baldrick's Foundation Reaches New Audiences and Increases Brand Awareness: A Content Centre Case Study

TORONTO, May 24, 2016 /CNW/ - St. Baldrick's Foundation, an independent charity, supports and funds innovative explorers and researchers finding cures and better treatments for childhood cancers. The charity continually seeks to build brand awareness and reach new audiences with innovative campaigns in an effort to stand out from other childhood cancer charities and ultimately attract additional donors and volunteers.

St. Baldrick's enlisted the help of CNW's parent company, PR Newswire, for their multichannel campaign. Their main objective was to create new and compelling narratives around childhood cancers and distribute them through a multichannel promotional campaign.

This case study examines the challenges faced by the charity and how they used PR Newswire's landing page and content distribution solution (similar to CNW's Content Centre) to serve as a hub for their innovative campaigns.

"We're not the everyday type of charity – we approach things in a different way, so with these campaigns, we want to showcase our brand personality."

-          Traci Shirk, Media & PR Manager, St. Baldrick's Foundation

The landing page and content distribution solution allowed St. Baldrick's to showcase all their great visuals assets created as part of their multichannel campaigns. By including clear call-to-actions and social sharing buttons, they were able to encourage engagement and increase brand visibility. Implementing this landing page and content distribution solution as part of their campaign allowed the foundation to reach and engage a wider audience while still maintaining a consistent message amongst their current database.

For a comprehensive look at this case study, you can download the white paper for free from our Knowledge Centre today.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "Reach new audiences and increase brand awareness with a content centre (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "St. Baldrick's Foundation Case Study (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Traci Shirk, Media & PR Manager, St. Baldrick’s Foundation (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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