TORONTO, June 14, 2012 /CNW/ -Sprylogics International Corp., TSXV-SPY ("Sprylogics" or the "Company") is pleased to provide a business and technology update related to the Company's Liquid Messaging product first announced on January 9, 2012.
Liquid Messaging enables the application of Sprylogics' innovative semantic search technologies against the 8.0 trillion (Portio) mobile messages sent each day. The innovative integration of search experiences within messaging application helps messaging companies monetize their user base of millions of consumers.
According the Mobile Marketing Association 53% of all American consumers accessed a search engine through a mobile device at least once per day. Mobile Advertising forecasts (2015) range from $20.6B (Gartner) to $36B (Strategy Analytics) with search accounting for the majority of the revenue. By fusing two of the leading mobile activities, search and messaging through a user-friendly interface, the product addresses a massive challenge for Carriers, faced with 13.9 billion in lost messaging revenue (Ovum).
The company attended the CTIA Wireless show in New Orleans from May 8-10, where it presented the Liquid Messaging solution to a select group of international carriers, messaging providers, and OEM and mobile operating system providers. The solution was extremely well-received. Carriers recognized the immense monetization opportunity as well as the potential to drive transactional revenue and carrier billing through the revenue sharing business model of the solution.
The company is also announcing that it's API's are now available and that it is in the process of providing IOS and Android SDK's to a select group of messaging providers for technical integration testing into their core messaging products.
"I am excited by the progress that our team has made in the past few months. Our offering is innovative and unique. The feedback and reception we have received so far provides validation of our business model, technology and utility," said Marvin Igelman, CEO Sprylogics.
About Sprylogics International Corp.
Sprylogics International develops advanced search and analysis technology. The patent pending technology platform uses Semantic and Machine Learning techniques to process, analyze and interpret unstructured data including real time conversation, in order to extract key sentiments, facts, user interests and intent. The technology platform is currently being used to develop innovative solutions related to search and discovery of products and places on mobile devices. Find out more at www.sprylogics.com.
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Cautionary and Forward-looking Statements - Statements contained in this news release which are not historical facts are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements included in this news release are based on information available to the Company on the date hereof. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.
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