Sprylogics' BreakingSports App Gains Traction with over 100k Downloads in less than 30 days Amidst NCAA March Madness

  • Selected as 1 of 5 apps to follow NCAA tournament by USA Today.

TORONTO, March 30, 2015 /CNW/ - Sprylogics International Corp. ("Sprylogics" or the "Company") (TSXV: SPY), a technology provider of semantic search and local mobile search for consumers and businesses, is pleased to announce that its BreakingSports app has eclipsed 100,000 downloads in March. 

BreakingSports has been well received by sports fans and fantasy players and most recently by those who are following teams or their brackets in the NCAA March Madness tournament.

In addition, the app has garnered other valuable metrics including the delivery of over 10 million notifications to its users, via more than 1.1 million pieces of relevant, filtered and categorized content.  Users average over 8 custom subscriptions (of their chosen teams and/or players) and are viewing more than 8 pages per session, leading to significant engagement and session time, throughout the day.  This meaningful level of engagement will continue to grow as users beef up their subscriptions and hone their preferred choice of filters.

To that end, BreakingSports was selected by USA Today on Sunday March 29, 2015, as one of "Five apps to follow the Final Four." 

The paper wrote:
"Even though everyone else is doing it, you really shouldn't check Twitter all day at work to keep up with your favorite teams. At least not if you expect to keep your job through April. BreakingSports is an app that brings the news you want right to you, right away. Using some high tech searching, their system reads through Twitter, Reddit, and other news sources to get you the up-to-the-minute details before the ESPN recap. We're talking more than scores. You'll get news on injuries, lineups, and even rumors. Just filter the app to show your favorite teams and players, and it's game on. Download the app for free on iOS and Android." 
(Video and more at http://www.usatoday.com/story/tech/personal/2015/03/29/final-four-apps/70626702/)

"We are delighted with the traction, feedback and usage at this early stage of our product launch.  Our BreakingSports app has only just begun to turn heads with its unique and fully automated method of tapping social media to deliver customized news feed with selective filtering," said Marvin Igelman, CEO of Sprylogics.  BreakingSports' unique value proposition and speed to notification make it a valuable app for sports fantasy players and enthusiasts and the USA Today has recognized that as it relates to the NCAA March Madness action."

BreakingSports tracks social media in real-time for significant sports information and events and distributes summarized information through fully automated real-time push notifications to consumers. By utilizing advanced artificial intelligence techniques, BreakingSports can detect events as they happen and as they are announced in social media, determine nature of the events, attribute events to participants, summarize source articles, index the underlying information, provide search of events and articles and send alerts to fantasy players, sport fans and enthusiasts.

Compared to other similar products, BreakingSports has the differentiated advantage of not requiring human intervention when detecting and generating alerts, thereby enabling faster delivery of relevant information. Through a simple-to-use interface BreakingSports users specify what teams and players they are interested in as well as what type of events they care about, such as injuries, roster moves, line-up changes, statistics, rumours and more.

To get the app visit breakingsportsapp.com or search "BreakingSports" on iOS or Android app store.

About Sprylogics

Sprylogics International Corp. is a technology provider of semantic search, local mobile search for consumers and businesses.  The Company's newest app, BreakingSports utilizes semantic and machine learned language to track social media in fully automated, real-time manner, for significant sports information and events and distributes summarized information through real-time push notifications to consumers.  The Company also enables mobile application providers to generate revenue into their apps via its "Poynt-Enabled" SDK and owns Poynt, a local mobile search app.

Find out more at sprylogics.com and breakingsportsapp.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in Sprylogics' other continuous disclosure filings, which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Sprylogics International Corp.

For further information: Sprylogics International Corp., David Berman, CFO, (905) 761-9200, Ext. 21, davidb@sprylogics.com, www.sprylogics.com


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