Poynt 2.0, now available on iOS, enables unique "Swipe to Share" functionality that benefits monetization of search activity
TORONTO, Feb. 11, 2014 /CNW/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses announces the availability of its next generation Poynt mobile app, combining the power of local search with sharing, via a single app.
This new product is the result of integrating the power of Poynt's local search content technology with Sprylogics' semantic data aggregation and natural language processing capabilities, resulting in a unique consumer App that offers the richness of web content, coupled with the convenience of sharing with friends when there is intent to search or plan. According to research, over one third of messaging contains intent to make plans, discover places, seek more information and discuss food. Poynt captures this intent, and allows users to share it with their friends.
The Poynt App aggregates content that is relevant to the most commonly searched subjects enabling users to discover, view, call, discuss and share movies, restaurants, businesses, pictures and videos, as well as make reservations, find the lowest gas prices, book events and add to their calendar and contacts. Now, users can simply swipe to share any searched content directly with their friends via new "Poynt-to-Poynt" user messaging functionality as well as Twitter, Facebook, Email or SMS, all without leaving the App.
"We are seeing a convergence of messaging and content on mobile. Users want increased utility, value and productivity from their mobile Apps", says Marvin Igelman, CEO of Sprylogics. "By adding a powerful sharing capability, users can "swipe to share" the results of a local search; a unique feature that is not commonly available in other messaging applications."
The new Poynt is available now on the iOS platform, and future versions will be rolled out on other platforms.
Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK. "Poynt-Enabled" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.
Sprylogics also markets Poynt, an award winning, all-in-one mobile local search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more "without leaving the app", while monetizing via local search results and transactions.
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Cautionary and Forward-looking Statements - Statements contained in this news release which are not historical facts are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements included in this news release are based on information available to the Company on the date hereof. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in Sprylogics' other continuous disclosure filings which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.
SOURCE: Sprylogics International Corp.
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