Sprylogics and iHookup Social Announce Agreement to Integrate Its Poynt-Enabled Local Search and Unveil Video Campaign to Showcase Feature Set

• Location Based Search Technology Integration to Enhance User Experience and Revenue Opportunities

CAMPBELL, CA and TORONTO, ON, July 16, 2014 /CNW/ - Sprylogics International Corp. ("Sprylogics" or the "Company") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses, announced that iHookup Social, Inc. (OTCQB: HKUP), a mobile application positioned at the intersection of dating, social media and location based connections, has signed an agreement to integrate the Company's Poynt-Enabled SDK into its mobile Apps for smartphone users.

Coinciding with the development, iHookup has produced a video to showcase these features and increase consumer awareness in anticipation of the app's availability in iTunes.

A special preview of the new video is available for a short time at: http://youtu.be/Aen8HkJn1Eo

"We are excited about our Poynt local search integration with iHookUp Social, bringing the best local search data to its users," says Marvin Igelman, CEO of Sprylogics. "These new local search features will help make iHookup unique and further enhance the user experience with the ability to search, invite a friend or plan to meet for a coffee or at a restaurant nearby -all without leaving the app."

"By far the most significant enhancement to our new version of iHookup Social is the integration of the Poynt location based search technology," said Robert Rositano, CEO, iHookup Social. "With the addition of the Poynt local search technology, we will soon be delivering search and discovery of "LOCAL" places, hot spots and events from within the app, encouraging our users to venture outside the virtual realm and connect based on a local venue of their mutual choosing. We don't believe that in the vast world of online dating that this has ever been done quite like this."

iHookup Social, Inc.
iHookup Social is a "proximity based" mobile social platform that facilitates real connections, between real people...in real time! It utilizes the intelligence of GPS and localized recommendations for dating, friends, groups and organizations to break through closed social cliques and expand them, not only virtually, but in real life!

The company's users will be provided with "local" options of many kinds, enabling mobile distribution of locally relevant content and special offers. The company hopes to bring together a dynamic opportunity for brands, advertisers and merchants to interact in new and innovative ways with the iHookup Social Network, while building customer loyalty, engagement and revenues. The company is pursuing its growth in its current "dating vertical" market, as well as expanding its reach in the general audience category of "Social Networking." www.ihookupsocial.com

Sprylogics International Corp.

Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK.  "Poynt-Enabled" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.

Sprylogics also markets Poynt, an award winning, all-in-one mobile local search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more "without leaving the app", while monetizing via local search results and transactions.

Visit www.sprylogics.com, or follow @sprylogics on Twitter. Download the Poynt App on your smartphone at http://m.poynt.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release which are not historical facts are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in Sprylogics' other continuous disclosure filings which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE: Sprylogics International Corp.

Sprylogics International Corp. , David Berman, CFO, [phone], Ext. 21, [email protected], www.sprylogics.com; iHookup Social, Inc. [phone], [email protected]