SPoT Coffee announces brand ambassador Lorenzo Alexander of the Buffalo Bills

TORONTO, June 13, 2017 /CNW/ - SPOT COFFEE (CANADA) LTD. (TSX-V: SPP) ("SPoT" or the "Company") is proud to announce that the acclaimed starting outside linebacker for the National Football League's Buffalo Bills, Lorenzo Alexander, will be joining SPoT Coffee as its official brand ambassador.

Mr. Alexander will be appearing at "meet and greet" functions in six different SPoT cafes in the Buffalo area and neighbouring towns over the course of six months starting this summer. These functions will give patrons of SPoT the opportunity to make a personal connection with the Buffalo Bills' newest star defensive player. The dates, times and locations will all be announced by the Company via SPoT Coffee's social media channels, which are all available on the Company's official website www.spotcoffee.com.

Mr. Alexander began his professional football career in 2005 with the Carolina Panthers and has played for several National Football League teams over the years including the Baltimore Ravens, Washington Redskins, Arizona Cardinals and Oakland Raiders. He was selected as the Defensive MVP of the 2016 Pro Bowl and subsequently signed a two-year contract with the Buffalo Bills that commenced in 2017.

Mr. Alexander is the founder and president of ACES, a foundation dedicated to implementing collaborative community programs to help youth realize their true value and capabilities. ACES programs strengthen accountability, address academic weaknesses, promote emotional and spiritual health, and encourage athleticism.

"SPoT shares Mr. Alexander and ACES's common belief in the spirit of fair play, academic excellence and personal growth," said Miss Laura Lee Lawrence, Spot Coffee's Public Relations Manager. She also added: "We are very proud to donate to ACES and further support its efforts to encourage young men and women take pride and serve as mentors to the youth in their community. We feel greatly rewarded in joining forces with Mr. Alexander to promote the remarkable work he has done in the NFL, in ACES, and in his community."

About SPoT Coffee

SPoT Coffee trades on the TSX Venture Exchange under the symbol SPP. SPoT designs, builds, operates and franchises community oriented cafés and express cafés in New York State. SPoT's community cafés provide its customers with the highest quality service, signature made-to-order meals and award-winning micro-roasted coffee. Each SPoT café is distinctively designed to suit its local neighbourhood, creating a warm and friendly gathering place for the community. SPoT's commercial business focuses on the sale of roasted coffee beans to food service and grocery chains, business offices and third party resellers such as universities and hospitals.

Forward Looking Statements

Except for statements of historical fact relating to the Company, certain information contained herein constitutes forward-looking statements. In particular, forward-looking information in this press release includes, but is not limited to, the potential use of proceeds of the financing that is the subject of this release.  Although we believe that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking information.

Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The forward-looking information contained in this news release is expressly qualified by this cautionary statement. Except as required by applicable securities laws, the Company undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

SOURCE Spot Coffee (Canada) Ltd.

For further information: Anton Ayoub, CEO & President, (416) 368-2220 Ext 228, aayoub@spotcoffee.com


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