Sportscene Group Inc.

MONTREAL, July 15 /CNW Telbec/ - Management of SPORTSCENE GROUP INC. ("Sportscene" or the "Company"; SPS.A / TSX Venture Exchange), operator of the LA CAGE AUX SPORTS chain of resto-bars, today announced the departure of former Vice-President, Finance and Administration, Gilles Lacombe, who has left the Company to pursue new interests. Sportscene has designated Josée Pépin, Manager, Accounting and Disclosure of Groupe Sportscene, to temporarily assume Mr. Lacombe's previous duties.


In business since 1984, Sportscene Group Inc. operates Quebec's leading chain of sports-themed resto-bars: La Cage aux Sports. As of May 30, 2010, the chain comprised 49 "Cages", 34 of which are wholly or jointly owned by the Company, and 15 are franchises. Enjoying a strong brand image, La Cage aux Sports serves some seven million guests each year. La Cage aux Sports' most distinctive feature is its "Sports, Gang, Fun" culture, showcased by an original decor, a festive ambience, the use of the latest telecommunications technologies including the broadcasting of sporting events on high-definition giant screens, and the scheduling of a host of contests and special events for customers. In support of its network expansion strategy and dynamic promotion of the La Cage aux Sports trademark, Sportscene also provides on-site catering services at sporting and popular events. In addition, the Company manages real estate holdings, including a sports centre and several buildings housing La Cage aux Sports restaurants. Lastly, Sportscene has developed expertise in certain other complementary activities, such as the construction, fitting-out and renovation of Cages, technological development related to the expansion of the La Cage aux Sport network, as well as the organization of sports-related activities such as world class boxing events.

SOURCE Sportscene Group Inc.

For further information: For further information: Jean Bédard, Chairman of the Board, President and Chief Executive Officer, (450) 641-3011; Source: Sportscene Group Inc.

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