New deal marks the next step in the evolution of a much-celebrated Montreal brand.
MONTREAL, Dec. 7, 2018 /CNW Telbec/ - Management of SPORTSCENE GROUP INC. ("Sportscene" or "the Company"; SPS.A / TSX Venture Exchange) and Lenny Lighter, longtime owner and operator of Moishes - a Montreal restaurant and retail institution that has delighted customers since 1938 – are pleased to announce Moishes' acquisition by Sportscene. The acquisition includes Moishes' landmark Saint-Laurent Boulevard restaurant, along with all Moishes' trademarks, branding, and the popular Moishes product line sold at major supermarkets and food retailers.
Lenny will continue to manage operations at Moishes, conserving the personality and family spirit that has built the brand's sustained popularity for decades.
"We love that this transaction is taking place between two Quebec companies born in Montreal," enthuses Lighter, "Moishes celebrated its 80th anniversary this year, and with the support and operating structure of Sportscene, we're now in the best position ever to accelerate the growth of our business by reaching new clients." Lighter adds that the acquisition allows Moishes to increase its offer of exclusive and high-quality products, already well known to Montrealers, to a much wider and potentially global customer base.
Sportscene currently owns the La Cage- Brasserie Sportive brand, is partner in the L'Avenue restaurant development, and operates PF Chang's restaurants in Quebec. "With the acquisition of Moishes, Sportscene now includes a truly world-class restaurant brand that has been celebrated as "One Of The World's Best 10 Steakhouses" by Forbes Magazine and the London Telegraph," remarked Sportscene President and CEO Jean Bédard.
For Lenny Lighter, entering into a partnership with Sportscene is a natural for a brand with deep roots in Montreal and Quebec. "We can humbly say that we are an institution that has always greatly contributed to Montreal's reputation and specific character, and we want to keep it that way. Moishes and Sportscene is a great match made in Quebec and Canada. The days and years ahead of us are brighter than ever."
Sportscene Group is a pioneer and a leader in the ambience restaurant niche in Quebec, where it has operated a chain of resto-bars since 1984: La Cage – Brasserie sportive ("La Cage"). In addition to its sports-themed ambience, La Cage stands out for its fresh food offering, based on local procurement. Enjoying a strong brand image, La Cage comprises 43 units located across Quebec at the date hereof. Over the years, Sportscene has diversified his food offering with is partnership in L'Avenue, breakfast restaurant, the operation of asian cuisine, P.F. Chang's restaurants and La Cage- Traiteur événementiel in Quebec.
SOURCE Sportscene Group Inc.
For further information: Source: Sportscene Group Inc.; For information & interview request: Anne Dongois, 514 826-2050, [email protected]