MONTREAL, Aug. 25, 2015 /CNW Telbec/ - Sportscene is pleased to announce it has concluded an agreement with P.F. Chang's, the worldwide Asian casual-dining restaurant leader, to operate the brand within the province of Québec.
Sportscene, a publicly traded company, is well known for its expertise in the restaurant industry with over 50 La Cage Aux Sports establishments. According to Jean Bedard, President and Chief Executive Officer of Sportscene the decision of taking over P.F. Chang's is fully aligned with the vision of his organization.
"Sportscene has initiated deep changes in its consumer experience approach and corporate culture so P.F. Chang's brand promise of 100% fresh and high quality menu is fully aligned with our vision and simply a perfect fit for our company" he added. "Sportscene has recently put together one of the best development and management team in the industry, including Chef Louis-Francois Marcotte, to revitalize La Cage's brand image as well as its menu, so bringing P.F. Chang's to our portfolio of brands made natural sense" M. Bedard finalized.
P.F. Chang's offers Asian-inspired flavors from different regions of China like Hunan, Sichuan, Mongolia, Peking and Canton as well as cuisine from Southeast Asia. All menu items are cooked to order using traditional Chinese woks and at temperatures of 900 degrees Fahrenheit. The menu at P.F. Chang's offers a tantalizing array of appetizers, soups, salads, entrees, noodles, rice, vegetables and desserts as well as an extensive wine and cocktail list.
"We're thrilled to partner with Sportscene to continue developing the P.F. Chang's brand in Quebec" said Mike Welborn, President of Global Brand Development for P.F. Chang's. "We are confident that Sportscene's experience and leadership in the market will translate into flawless execution of the P.F. Chang's brand, and will continue to offer to the Québécois consumers the menu items that have made us so famous around the world for the past 22 years" he finalized.
The two existing P.F. Chang's locations in Décarie and Laval will be closed for a 3-day period next week for minor renovations. During this time all employees will also benefit from a training program on new additions to the menu which will be announced soon.
P.F. Chang's Laval located on 3035 Boul. le Carrefour will be closed from August 31st and September 1st and 2nd.
P.F. Chang's Décarie located on 5485, Rue des Jockeys will be closed September 7th, 8th and 9th.
In business since 1984, Sportscene Group Inc. operates Quebec's leading chain of sports-themed resto-bars: La Cage aux Sports. This banner comprises 50 "Cages", 39 of which are wholly or jointly owned by the Company, and 11 are franchises. Enjoying a strong brand image, La Cage aux Sports' most distinctive feature is its "Sports, Gang, Fun" culture, showcased by an original decor, a festive ambience, the use of the latest telecommunications technologies, and the hosting and organization of multiple contests and special events.
About P.F. Chang's
P.F. Chang's, owned and operated by P.F. Chang's China Bistro Inc., features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated, contemporary setting. The restaurant provides an innovative made-to-order menu and attentive approach to service. With more than 275 restaurants around the world, P.F. Chang's has extended to international markets and retail products both of which are operated under licensing agreements. For more information on P.F. Chang's, please visit the website at www.pfchangs.com
SOURCE Sportscene Group Inc.
For further information: please contact Claire Couturier, [email protected], 438-394 2775