Sporting Life signals its foray into Western Canada with grand opening of first Calgary store

Premium sports and fashion retailer opens 44,000 square foot store at Southcentre Mall

CALGARY, Sept. 21, 2016 /CNW/ - Sporting Life, one of Canada's most prestigious athletic, lifestyle and fashion retailers, is set to open its first Calgary store at Southcentre Mall on Thursday, October 6. Known for blending the best in fashion with the best in sport, Sporting Life caters to every lifestyle.

Since opening its doors in 1979, Sporting Life has remained committed to finding the best, quality brand name fashion and sports merchandise while providing top-of-the-line customer service. Sporting Life is excited to continue carrying out its national expansion plan with the grand opening of its first Calgary store. This milestone not only marks Sporting Life's presence in Western Canada, it also speaks to Sporting Life's continued success in the retail marketplace.

"When it came to expanding our presence within Canada, Calgary seemed like the perfect fit," said John Roe, Director of Marketing & Advertising, Sporting Life. "We felt an immediate connection with Calgary, from its strong Olympic roots to its close proximity to the Rocky Mountains. With a love for the outdoors and ongoing need for adventure, Albertans embody the lifestyles that we at Sporting Life aim to represent through our collections. We are thrilled to open our first out-of-province store at Southcentre Mall as we continue our goal of bringing quality fashion and fitness brands to more Canadians."

To celebrate their entry into the Calgary market, Sporting Life partnered with a number of influential Calgarians including Hike Bike Travel, Velvet & Vino, Powder Matt, Dinner with Julie, style by jr and Andrew Obrecht of YYC Cycle to showcase the brand's ability to weave into various lifestyles whether an individual's passion is sport, culinary or fashion. The #MySportingLife campaign encourages Canadians to describe what Sporting Life means to them whether it's hiking the trails in Banff to grabbing a cup of coffee with friends and provides an opportunity to win a $1000 gift card to the new store.

"Southcentre Mall is always looking for ways to market ourselves as a top shopping destination, and Sporting Life's presence supports us in reaching this goal," said Cliff Stoakley, Marketing Director, Southcentre Mall. "Sporting Life's innovative, fun approach to retail and ongoing dedication to delivering exceptional customer service really resonates with our team at Southcentre Mall. We are beyond excited to welcome Sporting Life to Southcentre Mall and introduce Calgarians to this exclusive sports, fashion and lifestyle retailer."

The 44,000 square foot store will feature a diverse range of premium brands with a full section of men's, women's and children's wear, sporting equipment, footwear and more. The largest retailer of Canada Goose in the world, Sporting Life is also home to well-known brands including The North Face, Nike, Adidas, Hugo Boss, Ralph Lauren and more. In addition, Sporting Life is the exclusive Canadian carrier of Juicy Couture, Descente All Terrain, Bogner, Aksovaara, Frauenschuh, Black Yak, Post Card and State of Elevenate.

Sporting Life will continue to expand its presence in Canada with the opening of two new stores next year. For more information on Sporting Life, please visit For more information on the #MySportingLife campaign, please visit

About Sporting Life:
Sporting Life was founded in 1979 with the belief that it could offer quality products and well-known brands that will enhance their customer's active lifestyle. There are currently more than 600 employees supporting stores situated in the greater Toronto Area, Collingwood, Ottawa and most recently, Calgary. The flagship store is located at 2665 Yonge Street in Toronto. Sporting Life is currently expanding and looks to open stores in major Canadian cities across the country.

SOURCE Sporting Life

Image with caption: "Sporting Life (CNW Group/Sporting Life)". Image available at:

For further information: Alisha Samnani, Anstice Communications,, (403) 554-9757

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