With a commitment to innovation and quality, RMP Athletic Locker Ltd plans to revitalize the recreational sports industry in Canada.
MISSISSAUGA, ON, Feb. 20, 2013 /CNW/ - Last year, Authentic Brands Group LLC acquired the intellectual property of Sportcraft Ltd with plans to reenergize the recreational sports industry. To assist them in accomplishing this goal in the Canadian market, they have partnered with RMP Athletic Locker Ltd, a leader in the sporting goods market in Canada.
As the premier brand in the recreational sporting goods market, "Sportcraft has always had a strong presence in Canada. With RMP Athletic Locker's solid reputation in the market, they are definitely the right partner for ABG and the Sportcraft brand," says Nick Woodhouse, President and CMO of Authentic Brands Group.
Sportcraft's product offerings traditionally include billiards, darts, foosball, table tennis, air hockey, badminton, ladder ball and much more. RMP Athletic Locker initially plans to focus on the classic indoor/outdoor recreation games but also to invest in both quality and innovation to bring simplicity to every day recreational sporting activities.
The Sportcraft brand will be managed under the Core Sports division of RMP Athletic Locker Ltd, with a commitment to product development. "Sportcraft has been a leader in traditional recreation products for decades. We will continue to bring to market quality backyard games such as badminton, horseshoes and ladderball, camping essentials and Indoor leisure products for all ages. However where we will define our unique position is in also bringing creativity and innovation to the recreational product category. Whether we put a unique spin on an existing product, or introduce completely new ideas to the market, it will always be done with quality, creativity and family enjoyment as the central focus" says Tim Anderson, Vice President of Product Development. "Our team is well underway on their mission to deliver the most creative and innovative range of recreational and lifestyle products yet to be seen!"
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics. The brands ABG owns include Marilyn Monroe®, Judith Leiber®, Adrienne Vittadini®, Prince®, Ektelon®, Viking®, TapouT®, Hickey Freeman®, Hart Schaffner Marx®, Taryn Rose®, Palm Beach®, Exclusively Misook® Christopher Blue®, Sportcraft®, Silver Star Casting Company®, Iron Star®, Hitman Fight Gear® and Sinister Brand®. www.authenticbrandsgroup.com
About RMP Athletic Locker Ltd.
Established in 1977, in Mississauga, Ontario, RMP Athletic Locker is one of Canada's leading sports apparel and footwear companies. The company designs, manufactures, and distributes technical and lifestyle products under a range of brand names including Ripzone, Powder Room, Brooks, Teva, Umbro, Fila, and Eira.
SOURCE: RMP Athletic Locker Ltd.
For further information:
STEPHANIE SMITH, SENIOR MARKETING MANAGER
[email protected]; 905.361.2390 ext. 470