Sport Chek Unveils World-Class Retail Experience At New Sherway Gardens Flagship Store In Toronto

TORONTO, July 28, 2016 /CNW/ - Sport Chek today opens its 80,000 square foot flagship retail location at CF Sherway Gardens - the company's sixth flagship location and the third in the Greater Toronto Area (GTA) -  as part of its strategy to inspire Canadians while continuing to evolve and improve the sport retail experience.

The store will offer the world's best sport and activity brands and an extensive product selection in apparel, footwear, sports and fitness equipment, and accessories. Dedicated 'specialty' areas offer the best product offerings from Nike, Under Armour, New Balance, Fitbit, Oakley, The North Face, Adidas and Columbia.

The store features RFID tags in footwear that can be held in front of digital screens to see additional product benefits, mobile devices for staff to help find product for customers, inspiring installations like 3D hologram boxes showcasing new and exciting products, and a state-of-the-art Service Shop with the very best technicians providing Blackstone Stealth skate sharpening, INTERSTEIGER Mercury high-end snow sports tuning, and Wilson Baiardo racquet stringing.

Sport Chek is also unveiling several new retail innovations:

  • New Balance Stride I.D. Experience Lab, a North American first, produces a 3D scan of a customer's foot, along with a proper fit recommendation for the perfect shoe selection;
  • Basketball Shop with more than 1,000 square feet of space dedicated to basketball products from Jordan, Nike, Under Armour and Adidas to take athletes from the game to off the court;
  • Flagship Atmosphere Space bringing customers the best brands in the world for camping, hiking, climbing, and outdoor living.

"We believe Sport Chek's six flagship stores across Canada represent one of the best shopping experiences in the world. The brands and products are exceptional – the shopping experience is inspiring – the digital installations are exciting and entertaining, and our staff are passionate and trusted advisors on the best products for sport and activity," said Duncan Fulton, President of FGL Sports. "While a lot of our current efforts are focused on improving the online experience for our customers, we view the 'end to end' shopping experience as vital," added Fulton.

The new Sport Chek flagship location also includes many of the in-store innovations which have helped Sport Chek become one of the fastest growing sport retailers in North America, including a three-storey monolith showcasing captivating video brand stories, hologram podiums, and enhanced 'shop-in-shops' from Adidas, Nike, Under Armour, New Balance, The North Face, and more.

Walkthrough video of the store is available upon request.

Click here for photos of the store

CF Sherway Gardens attracts more than 10.5 million visitors a year and has established a reputation for partnering with innovative retailers to develop fresh and relevant customer experiences.

About FGL Sports

FGL Sports Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts Pro-Hockey Life, Sports Rousseau and L'Entrepôt du Hockey. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at

SOURCE FGL Sports Ltd.

For further information: For media inquiries, please contact: Maria de Romana,, (403) 689-7201; Amy Shanfield,, (647) 629-2402

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