Sport Chek staff will wear their Canucks gear on every game day to show their team pride and encourages fans to do the same
VANCOUVER, April 13, 2012 /CNW/ - In anticipation of tonight's playoff match-up, Sport Chek has elevated the excitement this morning by surprising Vancouverites with over 1,000 free pieces of Vancouver Canucks-branded playoff gear blanketing Vancouver's downtown core. Gear exclusive to the 2012 playoffs, the jerseys, hats, t-shirts and other merchandise was free for the taking, with one request: Sport Chek is calling on Vancouver fans to embrace the excitement and show off their team pride.
As an official partner of Canucks Sports & Entertainment, Sport Chek employees are finding a way to bring this partnership to a whole new level. Throughout the Canucks' playoff run, Sport Chek employees will be dressed in the team's apparel on every game day. Sport Chek wants fans to follow suit and wear Canucks apparel found online, in-store or already hanging in their closets.
"We know how important the Canucks are to this city and province and wanted to give the fans every opportunity to celebrate the team's success," said Michael Poelzer, District Manager, Vancouver, Sport Chek. "Our Vancouver Sport Chek stores are home to some of the biggest hockey fans. We wanted to find a way to capture the excitement, rev it up and make this the most celebrated playoff run in the team's history."
"Canucks Sports & Entertainment is excited about our partner Sport Chek's initiative to enhance the playoff experience for Canucks fans," said Victor de Bonis, Chief Operating Officer, Canucks Sports & Entertainment and Alternate Governor, NHL. "This is an excellent opportunity for our fans to be further engaged with the team and excitement surrounding the playoffs."
Sport Chek is committed to inspiring Canadians to live active lives. As one of the leading sporting goods retailers in Canada, Sport Chek offers consumers an array of sporting goods, apparel and footwear, through an extensive selection of popular brand name products as well as many private brand products. Visit sportchek.ca for more information.
About FGL Sports
FGL Sports Ltd., formerly The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Nevada Bob's Golf, Hockey Experts, Fitness Source, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com
Image with caption: "Sport Chek surprises fans on the steps of the Vancouver Art Gallery with 1,000 pieces of free Canucks gear in anticipation of game #2. (CNW Group/FGL Sports Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120413_C5585_PHOTO_EN_12300.jpg
For further information:
FGL Communications Manager
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