Sport Chek and Quiksilver get vertical with Tony Hawk
Sport Chek and Quiksilver partner as "Sport Chek Presents the Quiksilver-Tony Hawk Tour" at select Sport Chek stores across Canada
CALGARY, July 4, 2013 /CNW/ - Sport Chek, Canada's leading sporting goods retailer, in partnership with Quiksilver, present a tour with Tony Hawk and friends as they host a skateboarding demo atop a halfpipe vert ramp at select Sport Chek stores in Calgary, Winnipeg and Toronto.
The tour begins in Calgary on July 13th, heads to Winnipeg on July 15th, and then finishes up in Toronto on July 18th. Tony Hawk and his crew, including Lincoln Ueda, Mitchie Brusco, Kevin Staab, Lizzie Armanto and Elliot Sloan will hit the ramp for a 45-minute vert demo, with emcee Corbin Harris calling the shots. The first 75 attendees in-store will receive the opportunity to grab an original autograph from Tony Hawk.
As part of the partnership, Sport Chek stores across the country and SportChek.ca now carry a wide selection of Quiksilver apparel and footwear for all ages. Initially launched with the spring collection, the Sport Chek Quiksilver product line ranges from shirts, to pants to swim trunks. The addition of the Quiksilver line will increase the breadth of Sport Chek's Men's Action Sports category.
"I'm excited to head up to Canada this month and join this new partnership announcement," said Tony Hawk. "Canadians are passionate about skateboarding and I can't wait to perform for them first-hand. Our crew is going to put on an exciting show for everybody."
"The Sport Chek and Quiksilver partnership marks a pivotal milestone in our dedication and support to the active sport community, and what better way to celebrate than by hosting one of the most inspirational skateboard crews in the world," said Frederick Lecoq, VP of Marketing and E-Commerce, FGL Sports Ltd. "Our goal for this partnership is to continue to provide Sport Chek consumers with top of the line apparel regardless of whether they are on a ramp, atop a mountain or in the rink."
"We are really excited to bring Tony and his crew back to Canada for a free, all ages demo tour," said Dario Phillips, Marketing Director, Quiksilver. "This tour will offer Canadians a chance to see the most recognized and respected skater in the world, skate in their hometown."
Each event will begin with an autograph session at 1:45 p.m. for the first 75 attendees in-store, followed by a 45-minute exhibition at 3 p.m. The event is free to the general public. Parking will be available onsite. For more details, check out the welcome video from Tony Hawk on the Sport Chek YouTube Channel.
TOUR DATES AND DETAILS:
July 13, 2013: Calgary
Where: Deerfoot Mall (Sport Chek parking lot), 901 64 Ave NE Calgary, AB T2E 7P4
July 15, 2013: Winnipeg
Where: Polo Park (Sport Chek parking lot), 1485 Portage Ave, Winnipeg, MB R3G 3R4
July 18, 2013: Toronto
Where: Sherway Gardens (Sport Chek parking lot), 167 North Queen, Etobicoke, ON M9C 1A7
About FGL Sports
FGL Sports Ltd., formerly The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Nevada Bob's Golf, Hockey Experts, Fitness Source, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.
About Quiksilver
Quiksilver awakens the spirit of surfing that lives in everyone. It's a spirit that everyone can identify with and wants to be a part of. From its beginnings four decades ago, Quiksilver has been based on creativity, adventure, progression and freedom. This is embodied in its boardriding culture and is symbolized by its logo, a wave breaking over a snowcapped mountain. Quiksilver's essential qualities of functionality, innovation and durability remain true to its heritage. We have grown our Quiksilver product line from its origins as a line of boardshorts to now include shirts, walkshorts, t-shirts, fleece, pants, jackets, technical outerwear, footwear, hats, backpacks, wetsuits, watches, eyewear and other accessories.
SOURCE: FGL Sports Ltd.
Martha Heeney
North Strategic
[email protected]
403-619-4926
Brendon Arnold
FGL Sports Ltd
[email protected]
403-831-2381
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