General Mills Canada launches #JosesFavs after the Blue JaysTM star shared snaps on Instagram
TORONTO, May 2, 2016 /CNW/ - We all remember José Bautista's iconic bat flip during the Toronto Blue Jays playoff run last year. Now comes news that's sure to have cereal lovers flipping their spoons: José Bautista is now featured on boxes of General Mills' iconic Cinnamon Toast Crunch and Golden Grahams Crunch cereal.
General Mills Canada announced the partnership with Bautista today, which will see the Blue Jays slugger on cereal boxes for a limited time only, while supplies last!
As well, General Mills Canada is supporting the Bautista Family Education Fund, the Jays Care Foundation and the Breakfast Clubs of Canada with a $10,000 donation to each.
"Not only is José Bautista loved by baseball fans all across Canada, he personally loves both Cinnamon Toast Crunch and Golden Grahams Crunch – so it's a true grand slam of a partnership," said Dale Storey, Vice President Marketing, Consumer Insights & Trade Marketing, General Mills Canada.
"It's true – these are my favourite cereals, so I'm really excited to partner on this project," Bautista said. "Besides the fact that I love many of General Mills' products – especially a bowl of Golden Grahams or Cinnamon Toast Crunch after a game – I also feel connected to the company's values and its belief in giving back to the community, especially to young people. I'm especially pleased that they're supporting the Bautista Family Education Fund, the Jays Care Foundation, and Breakfast Clubs of Canada."
The origin of the partnership traces back to Bautista's own social media activity and love of the products. Last season he posted selfies with boxes of Cinnamon Toast Crunch and Golden Grahams Crunch cereals, General Mills took note.
"We saw the photos José was posting and just knew we had to talk," said Storey. "We're absolutely thrilled to have an athlete as excellent and as popular as José Bautista adorning our cereal boxes."
Join the conversation by following #JosesFavs online.
About General Mills Canada Corporation
Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. The company is dedicated to serving the world by making food people love. It's most popular products include Cheerios* and Honey Nut Cheerios* cereals, Nature Valley* snacks, Yoplait® and Liberte* dairy products, and Old El Paso* Mexican products.
General Mills is a proud and long-time supporter of the Canadian Olympic team, Hockey Canada, Concerned Children's Advertisers and United Way.
*Trademarks of General Mills or its affiliates
® Trademarks of YOPLAIT MARQUES S.N.C. (France) used under license.
SOURCE General Mills Canada
Image with caption: "Golden Grahams Crunch and Cinnamon Toast Crunch featuring Jose Bautista. (CNW Group/General Mills Canada)". Image available at: http://photos.newswire.ca/images/download/20160502_C3389_PHOTO_EN_679600.jpg
Image with caption: "Toronto Blue Jays slugger Jose Bautista holds boxes of his favorite cereals, General Mills Cinnamon Toast Crunch and Golden Grahams Crunch. Photo By: Michelle Siu/CNW (CNW Group/General Mills Canada)". Image available at: http://photos.newswire.ca/images/download/20160502_C3389_PHOTO_EN_679962.jpg
For further information: Josh Tucker, Veritas Communications, [email protected] / 416-640-4661