NASCAR Bashers will sponsor Nationwide Series driver Cole Whitt in the JR Motorsports # 88
FORT WORTH, TX, Oct. 23, 2012 /CNW/ - NASCAR Bashers will sponsor Nationwide Series driver Cole Whitt in the JR Motorsports # 88 car to create on-track buzz among fans. The NASCAR Bashers car will run the O'Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth. The car will showcase prominent NASCAR Bashers badging and detailed graphics simulating the logo and the number 88 crashing through the paint scheme.
NASCAR Bashers make kids feel like part of the action like never before, with amazing crashes and radical car transformations. All NASCAR Bashers explode on impact with surprising changes, but each car wrecks with a different transformation. After the crash, kids can easily reassemble the cars and are ready to race again in seconds.
"Spin Master wants to engage young fans with great product and unique means to reach them. The NASCAR Bashers product and partnering with a young, rising start like Cole does that," stated Craig Drobis, Marketing Director for Spin Master.
Additionally, Spin Master is thrilled to announce the "Win a Ride to School" promotion where NASCAR driver and Cartoon Network Hall of Game winner Carl Edwards will drive a lucky kid to school in a 2 seater version of his #99 Fastenal Ford Fusion race car. Children aged 5 to 17 years old are eligible to win and can enter at www.winaride2school.com, see website for a complete list of rules.
In a multi-year, exclusive licensing agreement between Spin Master and NASCAR, children of all ages will be able to play and race like the pros with replica vehicles, play sets, action figures, remote control items and much more. Not only will these Spin Master NASCAR items be sold at mass market retailers, but also at online e-commerce sites and specialty retailers nationwide.
Additional products include 1:24th Scale R/Cs by Spin Master's Air Hogs brand as well as a line of Authentic 1:64th Scale Diecast Cars and Haulers, and Full Blast Pullback Vehicles.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, Italy, Spain and central Europe. For additional information please visit: www.spinmaster.com.
About NASCAR Team Properties
NASCAR Team Properties is a NASCAR industry managed organization created to promote efficiency and operational structure for the sport's licensed merchandise business. NTP is comprised of NASCAR and participating teams in NASCAR's national race series and is operated under a Board of Directors representing those organizations.
NASCAR Team Properties manages the intellectual property rights for the participating teams and NASCAR in key categories including apparel, die-cast collectables, toys and trackside retail. Since its inception, NTP has signed on renowned companies as licensees for these categories including Motorsports Authentics, Lionel Electric Trains and Spin Master Toys.
The participating teams include: Dale Earnhardt, Inc.; Earnhardt Ganassi Racing with Felix Sabates; Hendrick Motorsports; Joe Gibbs Racing; JR Motorsports; JTG Motorsports; Michael Waltrip Racing; Penske Racing South; Richard Childress Racing; Richard Petty Motorsports; Roush Fenway Racing, Stewart-Haas Racing and Wood Brothers Racing.
SOURCE: Spin Master Ltd.
For further information:
Director of Global Communications
Spin Master Ltd.
NASCAR Integrated Marketing Communications