Spike Media builds bridges to untapped markets

TORONTO , Jan. 12 /CNW/ - Fresh thinking and new concepts are the lifeblood of the advertising and marketing industry. And with Ed Ginglo, President and CEO of newly-opened Spike Media Promotions Inc., having his latest 'eureka' moment, it's moving the way smart marketers and advertisers reach vast segments of the Canadian market.

"Marketers are now realizing that they can't have a 'national' promotion and leave out groups as large as the total population of some of our provinces," Mr. Ginglo comments. "As an example, more people speak Mandarin or Cantonese at home than the total population of Saskatchewan. And more people speak Urdu or Hindi at home than the total population of New Brunswick ."

"Mainstream media is aimed at Canadians who speak English or French," Mr. Ginglo adds. "But what about the huge number of immigrants and citizens who's language is not one of our 2 official languages? How do we reach these large markets that get their news, entertainment and sports information in their home countries' language?"

Using focused promotions and events targeting over 30 cultural groups within Canada , Spike enables brands to attract and engage these new customers. In most product categories, the results can be significant and Canadian marketers are learning that these 'untapped markets' out-buy and remain loyal far more often than the mainstream.

It's a winning combination for advertisers looking to grow their market shares and Canada's growing pluralism.

For further information: visit www.spikemedia.ca or contact Ed Ginglo, [phone], [email protected]