The addition of two comScore ranked video sites add 6 million video views a month to the SourceKnowledge ad network
MONTREAL, Feb. 13, 2012 /CNW Telbec/ - SourceKnowledge (www.sourceknowledge.com), Canada's best source for premium inventory, announced today that it will exclusively represent Canadian video inventory on the DigiMogul flagship sites Gorillaleak.com and Directorslive.com. Adding Gorillaleak and Directorlive's to SourceKnowledge's network brings its overall reach to 14 million unique Canadian users. Specifically, the two sites will add 6 million monthly video plays to SourceKnowledge's Vibers and Metro channels targeting Canadians 18-24 years old and 25-34 years old respectively.
Online music video site Gorillaleak.com (www.gorillaleak.com) hosts up-to-date music videos and the latest news from the music industry. Gorillaleak attracts 1.8 million unique visitors monthly in Canada, accounting for 5.5 million page views. Directorslive.com (www.directorslive.com) draws 2.3 million unique visitors in Canada, offers movie news, short film, and self produced videos to an audience of film buffs of all ages. 45% of its audience is comprised of people under 34 year olds. It totals 5.4 million page views each month.*
"Gorillaleak and Directorslive are strong additions to both our Vibers and Metro channels," said Hector Pantazopoulos, VP and Co-founder of SourceKnowledge. "Both sites are high quality, and have original content and a loyal viewership. We're very excited about this partnership because Canadian brands will now be able to reach this coveted demo in a unique and authentic way."
Kelly Winger, VP of Sales and Business Development from DigiMogul added, "We're excited to be working with SourceKnowledge to deliver innovative video ad products. We offer a unique and highly engaged audience for Canadian advertisers and SourceKnowledge has strong advertiser relationships and the type of cutting edge ad serving our users expect. We are looking forward to building out our Canadian presence with SourceKnowledge and seeing our users interact with the brands. "
A media placement agency out of Montreal, Quebec, SourceKnowledge serves video, rich media and standard display ad units on a network of high quality US and Canadian sites. SourceKnowledge maintains exclusive and direct relationships with publishers allowing advertisers access to a curated selection of sites. The SourceKnowledge network is organized into 3 distinct channels; Vibers, Metro and Family. The Vibers channel targets a growing youth market with interests in music, fashion, gaming and social networking. The Metro channel reaches urban young adults early in their careers. The Family channel, represents young families interested in buying and furnishing their first home, cooking for the kids and weekend relaxing.
DigiMogul is the principle digital network of entertainment and information driven sites that appeal to an audience of pop culture enthusiasts, trendsetters, innovators and influencers across the U.S and worldwide. The Digital Mogul Network features engaging and enlightening content that provides a unique online experience, consistently drawing attentive viewers who are waiting to be inspired. This gives them the advantage of a diverse perspective while maintaining a network of discriminating viewers. Ultimately, DigiMogul exemplifies a strong commitment to offering the best service to their publishers, the greatest value to advertisers and a lasting impression on their audience.
*Number internal Reporting and via Quantcast.com
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