Advertisers in Canada can now buy video ads using Real-Time Bidding technology
MONTREAL, May 7, 2013 /CNW Telbec/ - SourceKnowledge, (www.sourceknowledge.com), a private video network, announced today the launch of its Real-Time Bidding (RTB) Video ad serving platform. The OpenRTB Compliant API enables programmatic access by Demand Side Platforms (DSPs), Agency Trading Desks and private ad exchanges. Advertisers are now able to bid on a per impression basis, leading to greater decision making in real-time therefore improving campaign performance as well as cost efficiency and reach.
"RTB puts more controls in the hands of advertisers and further guarantees ads are placed in a brand safe and fully transparent environment. It's not hard to embrace this type of cutting edge technology in today's fast paced-results oriented marketplace", says Tal Hayek, CEO of AcuityAds.
"SourceKnowledge delivers over 150 million video streams in Canada and in the US every month and continues to see exceptional growth as more agencies and advertisers begin to include online video advertising in their digital strategy. With the server upgrade to RTB, SourceKnowledge is now ready to offer advertisers what they want: a reliable, scalable automated-bidding solution for video advertising inventory in Canada", adds Patrick Hopf, President of SourceKnowledge.
SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S. and Canadian sites as well as mobile and tablet devices. The private video network reaches 5.3 million unique visitors in Canada and 20.9 million unique visitors in the United States. SourceKnowledge maintains direct relationships with publishers providing advertisers with quality and scale in a brand-safe environment. SourceKnowledge is a member of IAB Canada and is located in Montreal.
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