SourceKnowledge's RTB optimization system integrates with LiveRail's 4 billion monthly video ad impressions and extends audience reach for agencies and brands
MONTREAL, Sept. 12, 2013 /CNW Telbec/ - SourceKnowledge, one of the largest Canadian online video ad companies and LiveRail, the leading video monetization platform for publishers, announced today the integration of LiveRail's RTB publishers into the SourceKnowledge ad serving system.
SourceKnowledge's RTB optimization system will provide agencies and brands the ability to dramatically improve audience reach, fulfill their campaigns and have access to broad consumer segments at highly competitive rates. Coupled with proprietary precision targeting technologies, SourceKnowledge advertisers will be able to speak directly to their customers at scale.
"The agencies and brands we work with are embracing programmatic buying. It's fast, efficient, completion rates are high and the targeting ensures the audience is right every time. Because of LiveRail's robust portfolio of premium publishers, they are an ideal partner for us as we grow our audience buying offerings," said Patrick Hopf, President and Co-Founder of SourceKnowledge.
"We're thrilled to be partnering with SourceKnowledge to help extend their reach in video, and enhance the diversity of the demand exposed to our global publisher base," said Mark Trefgarne, CEO and Co-Founder of LiveRail. "As the leading video monetization platform for premium publishers, we connect the world's top video publishers with the world's leading video ad buyers. SourceKnowledge has built an important position in the market by delivering consistent advertiser ROI in both Canada and the US, and we're looking forward to supporting them as they continue to deliver that vision"
LiveRail is the leading video monetization platform for publishers, serving more than 4bn video ad impressions each month. LiveRail provides premium publishers with the technology and services to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for Publishers and Computerworld for it's Data+ Awards, LiveRail is used by hundreds of major video publishers including CBSi, MLB.com, A&E and Univision, who benefit from real-time analytics, advanced controls and unparalleled insights for both guaranteed and programmatic sales.
SourceKnowledge serves video ads on a network of high quality U.S. and Canadian sites as well as mobile and tablet devices. The video network reaches 5.3 million unique visitors in Canada and 20.9 million unique visitors in the United States. SourceKnowledge maintains direct relationships with publishers providing advertisers with quality and scale in a brand-safe environment. SourceKnowledge is a member of IAB Canada and is located in Montreal.
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