MONTREAL, March 25, 2014 /CNW/ - SourceKnowledge, the leading Canadian marketplace for video advertising, cracked comScore's Top 20 video rankings, landing 16th in the Video Metrix® Ad Focus report for the US and 18th in Canada for February. In November 2013, SourceKnowledge ranked 74th in the U.S and 48th in Canada.
"It's very exciting to see our business scale at such a fast pace", says Patrick Hopf, President and co-founder of SourceKnowledge. "Our inherent value to brands and agencies is the ability to provide vast inventory opportunities and cross device delivery on mobile, web and connected TV. We fully expect to serve more video ads and to grow our audience in mobile, where much of our attention will be focused in 2014."
The potential reach of the SK video ad marketplace in the US is 55% of the total US internet population, or 122 million unique visitors. The potential reach of Canadians is 44% of the total Canadian internet population, or 12 million Canadians. The marketplace served a total of 746 million video ads in the US and streamed 135 million videos in Canada (comScore Media Metrix®, Feb 2014).
"Video has seen explosive growth in the online marketplace," confirms Bryan Segal Vice President of comScore, "we're seeing a 44% increase in online video streams in Canada, and 72% in the United States."
SourceKnowledge is a leading marketplace for video advertising. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as push the envelope for multi-platform presence by being the authority on emerging technologies such as connected TV. SourceKnowledge reaches over 12 million unique users in Canada and 122 million unique users in the United States (comScore, February 2014). Founded in 2009, SourceKnowledge is located in Montreal with clients around the world. For more information, please visit sourceknowledge.com.
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