MONTREAL, Oct. 23, 2012 /CNW Telbec/ - SourceKnowledge, (www.sourceknowledge.com), is proud to become the newest member of the Interactive Advertising Bureau (IAB) Canada. With this new membership, SourceKnowledge is eager to take its expertise as a video ad network in Canada to further serve the digital advertising community and to take a leadership role in the video advertising industry.
"IAB Canada is excited to add SourceKnowledge to its exclusive Member roster of industry-leading digital businesses. In IAB Canada's Online Revenue Report published in September 2012, it stated that Online Video Advertising grew by 96% to $73 million in 2011. Video continues to grow exponentially, and having SourceKnowledge as a part of the IAB Canada's thought-leadership can only benefit our Industry as a whole," said IAB Canada's President Chris Williams.
"We appreciate the hard work and enthusiasm from the talented people at IAB Canada. We're thrilled to become a member and to be working together with them towards building data, metrics and best practices in the rapidly evolving Canadian video advertising market," said Patrick Hopf, President of SourceKnowledge.
A private video network out of Montreal, Quebec, SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S and Canadian sites. SourceKnowledge maintains exclusive and direct relationships with publishers allowing advertisers access to a curated selection of sites.
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