S.O.S® Soap Pads Celebrate a Century of Cleaning as the Iconic Brand Reaches 100-Year Milestone

S.O.S Soap Pads Remain Powerful Scrubbing Solution for Canadians Nationwide

TORONTO, April 11, 2017 /CNW/ - S.O.S® Soap Pads are celebrating a century of cleaning as 2017 marks the brand's 100-year anniversary. Developed in 1917 by a cooking utensil salesman named Irwin Cox, the scrubbers were designed to help his customers keep their new pans shiny. Cox's wife called the pads S.O.S – which stood for "Save Our Saucepans" – and the rest is history.

Today, S.O.S Soap Pads are a trusted scrubbing powerhouse for millions of people nationwide, 'saving' everything from saucepans to shower walls and stovetops to patio furniture. When S.O.S pads were introduced, the world was certainly a different place. Electricity and indoor plumbing were still considered luxuries, the Eiffel Tower was the tallest structure in the world, and women didn't have the right to vote. The trusted method for cleaning pots and pans was to scrub them with squares of cheesecloth or old flour bags, and 'washstands' were meant to be cleaned with Borax, ammonia and yellow soap.

Housework has come a long way since 1917, yet S.O.S pads remain a top problem-solver for Canadian's grungiest jobs. "100 years is a remarkable accomplishment and we're thrilled to celebrate this milestone with our S.O.S brand," said Lindsey Frimet, Marketing Manager and Category Team Lead, The Clorox Company of Canada.

 "It's incredible to witness a simple product born in one man's basement grow into a national cleaning powerhouse, and we're looking forward to another 100 years of S.O.S pads making tough cleaning jobs look easy."

S.O.S Steel Wool Soap Pads are made with durable steel wool and saturated with long-lasting soap. The tiny scrubbers are powerful and versatile enough to tackle a wide variety of cleaning projects both indoors and out: scrubbing pots and pans, degreasing ovens, removing sticky labels, cleaning soap scum and hard water stains in the bathroom, cleaning grill grates and more. S.O.S Steel Wool Soap Pads are available in three fresh scents - Regular, Lemon and Lavender - at grocery stores and mass retailers across Canada.  S.O.S Non-Scratch Scrubbers are also available for non-stick cookware and other delicate surfaces. More information about S.O.S products is available at www.sosclorox.com.

About The Clorox Company of Canada
Clorox Canada was founded in 1972, and has progressively grown its consumer offering since. The brand strives to bring the consumer the best of the best, and continually evaluates their products to ensure the consumer is delighted. Their mandate is to make everyday lives better, everyday.

SOURCE The Clorox Company of Canada

For further information: Media Contact: Katherine Hamilton, Devon Consulting, Katherine@devonconsulting.ca, 647-407-5431; Adrienne Fraser, Devon Consulting, Adrienne@devonconsulting.ca, 905-464-4167

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The Clorox Company of Canada

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