Sorel Gets Social During the 2012 Whistler Film Festival

SOREL Offers Fans an Opportuntity to Show Off Their Style at the Whistler Film Festival Style Challenge

STRATHROY, ON, Nov. 27, 2012 /CNW/ - SOREL brings the spirit and heritage of expertly crafted boots to the modern world of fashion, daring consumers to step up their style during the 12th Annual Whistler Film Festival. As the official footwear partner of the 2012 Whistler Film Festival, the boot brand is giving consumers the chance to score SORELs on the streets of Whistler, compete in a Polyvore Style Challenge on Facebook and get real-time festival updates from SOREL's style ambassadors The Sparks Twins.

"This is the first time SOREL has partnered with the Whistler Film Festival," said Jordan Dilworth, Brand Marketing Manager for SOREL. "We think the festival provides the perfect environment for SOREL and we're excited to be part of such an amazing event."

The Sparks Twins
SOREL's Whistler style ambassadors and fashion influencers, the Sparks Twins, are up-and-comers in the industry. The petite sisters and bloggers are gathering a massive following, having been featured in "Style Me" segments on MuchMusic's New Music Live, covering Toronto Fashion Week on FT: Fashion Television and as stylists for BOLD magazine. Brittany Sparks, of the Sparks Twins says, "Maleah and I are huge fans of SOREL, and we are absolutely thrilled to work with the brand to bring consumers and fans coverage of the festival fashion."

Polyvore Style Challenge
Throughout the film festival, the Sparks Twins will hit the streets to gift SOREL boots to Whistler attendees with the top winter styles. For SOREL fans not able to attend the festival, the boot brand challenges consumers to create looks from a Polyvore closet curated in collaboration with the Sparks Twins. The top 14 consumer-created looks will win a pair of SOREL boots.

SOREL Gets Social at the Festival
SOREL invites consumers to follow along on their favourite social media platforms and experience the festival as if they were right in Whistler. See behind the scenes photos from the festival on Facebook and check out photos and quotes from premieres, on the street festival style and celebrity sightings via Twitter and Instagram.

About SOREL
Founded in Canada in 1962, SOREL brings the spirit and heritage of expertly crafted boots to the modern world of fashion where they inspire a new generation of doers, builders, and creators.  And though SOREL makes more than just boots, there's a boot in everything SOREL makes. From light and airy sandals to full-coverage snow boots, SOREL combines felt, wool, premium leather, and flawless construction with people who aren't afraid to get their boots dirty. For more information, visit Sorel.com.


Image with caption: "Cate the Great™ Deco by SOREL® (CNW Group/SOREL)". Image available at: http://photos.newswire.ca/images/download/20121127_C3467_PHOTO_EN_21166.jpg

Image with caption: "Conquest™ Carly by SOREL® (CNW Group/SOREL)". Image available at: http://photos.newswire.ca/images/download/20121127_C3467_PHOTO_EN_21168.jpg

Image with caption: "SOREL's Whistler style ambassadors and fashion influencers, the Sparks Twins, will provide consumers with an exclusive behind the scenes look at the events and fashion of the Whistler Film Festival. (CNW Group/SOREL)". Image available at: http://photos.newswire.ca/images/download/20121127_C3467_PHOTO_EN_21170.jpg

SOURCE: SOREL

For further information:

Nancy Joyal
PR Manager
866-439-8080
njoyal@tmd.ca


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