LONGUEUIL, QC, June 4, 2012 /CNW Telbec/ - D-BOX Technologies Inc. (TSX: DBO), a leader in innovative motion technology, announced today a new agreement with Sony Pictures Entertainment ("Sony Pictures") for the release of The Amazing Spider-Man in D-BOX MFX in select theatres worldwide.
For the first time in its history, D-BOX lends its immersive motion experience to the successful Spider-Man movie franchise. As well, joint social media efforts will be put in place to promote the movie in the D-BOX format.
To date, over 130 theatres worldwide are able to offer moviegoers The Amazing Spider-Man in D-BOX MFX.
"Appropriately, Spider-Man marks the first D-BOX title of our summer line-up and we are thrilled to be associated with Sony Pictures to launch one of the biggest anticipated blockbusters of the year," stated President and CEO of D-BOX Technologies, Claude Mc Master.
"We are very excited to be able to offer moviegoers the opportunity to experience The Amazing Spider-Man in D-BOX. This is another option for audiences looking for other immersive ways to experience their favorite films and this technology is yet another facet which enhances the thrill of this highly anticipated blockbuster," said Rory Bruer, President Worldwide Distribution, Sony Pictures Worldwide Marketing and Distribution.
One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 2D and 3D. The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance - leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
For more information about The Amazing Spider-Man, visit www.theamazingspiderman.com
For a complete list of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 159 countries. For additional information, go to http://www.sonypictures.com/
D-BOX Technologies Inc. designs, manufactures and markets cutting-edge motion systems intended mainly for the entertainment and industrial simulation industries. This unique and patented technology, the D-BOX Motion Code, uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into either a platform or a seat. The resulting motion is perfectly synchronized with the on-screen action, thus creating an unmatched realistic immersive experience. As of today, many Hollywood studios offer D-BOX Motion Code on their motion pictures in commercial theatres, on DVDs and Blu-rays. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a public company whose shares are traded on the Toronto Stock Exchange under the symbol DBO.
D-BOX® and D-BOX Motion Code® are registered trademarks of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
For further information:
Vice-President of Marketing
D-BOX Technologies Inc.
450-442-3003 ext. 263
Marc Jasmin CMA, President
Jasmin Financial Communications