Xperia™ active and Xperia ion earn plaudits for high quality and stylish minimalism
Smart Wireless Headset pro and SmartDock for Xperia ion recognised for discreet design and impressive
Xperia ray receives an honourable mention for appearance and usability
LONDON, July 3, 2012 /CNW/ - Sony Mobile Communications ("Sony Mobile")
today announced it has received four 2012 red dot awards in the Product
Design category, as well as one honourable mention. The jury of
international experts evaluated entries against key criteria including
the degree of innovation, ergonomics, durability and ecological
soundness. The awards presentation ceremony took place in Essen,
Germany on July 2.
"Design is at the heart of Sony Mobile's product development philosophy
and these awards are testament to the design quality of our Xperia smartphones and Smart Accessories, demonstrating our commitment to offering
consumers a rich smartphone experience without sacrificing on
functionality or design," said Jeanna Kimbré, Director of Creative
Product Design for Sony Mobile Communications.
The award winners
Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for
Xperia ion received red dot awards in the Product Design category,
while Xperia ray picked up an honourable mention. The breadth of awards
demonstrates Sony Mobile's commitment to stylish, high-end design
across its product portfolio.
Xperia active offers a beautiful scratch resistant screen that can be used even with
wet fingers and in bright sunshine. A sturdy aluminum frame surrounds
and protects the display. In the jury's words "all details point to its
ruggedness and super-friendliness while also conveying high quality."
Xperia ion boasts a large display covering the front of the device, a simple, yet
effective design that creates the illusion of the phone floating in the
hand. The jury praised its "contrast between the black display and
aluminum backside creating a high-quality appearance enhanced by
The SmartDock for Xperia ion features an angled profile which enables ergonomic viewing. Its subtle,
yet high quality design, allows its many functions, including
connectivity with mouse, keyboard, HD TV and other devices, to shine.
It won the jury over with its "seamless blend with the docked
The discreet, unobtrusive design of the Smart Wireless Headset pro stereo headset is minimalistic in nature and attractive for a wide
range of consumers in different working environments.
The slim, dynamic shape of Xperia ray fits perfectly into the palm of your hand. The aluminum sides of the
Android smartphone create a positive tactile experience, while also
conveying durability and premium quality.
The red dot design award is one of the world's largest and most
distinguished design competitions, receiving more than 14,000 entries
from 70 countries annually.
"Sony" is a registered trademarks or trademarks of Sony Corporation.
"Xperia" is a trademark of Sony Mobile Communications. All other
trademarks or registered trademarks are the property of their
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony
Corporation, a leading global innovator of audio, video, game,
communications, key device and information technology products for both
the consumer and professional markets. With its music, pictures,
computer entertainment and online businesses, Sony is uniquely
positioned to be the leading electronics and entertainment company in
the world. Through its Xperia™ smartphone portfolio, Sony Mobile
Communications delivers the best of Sony technology, premium content
and services, and easy connectivity to Sony's world of networked
entertainment experiences. For more information: http://www.sonymobile.com
SOURCE Sony Mobile Communications
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Sony Mobile Communications, Global Communications & PR department
Ivette Lopez +1-404-443-5137
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