Sony Ericsson and Fido introduce the Naite(TM) handset, the first
GreenHeart(TM) phone in Canada

    -   Simplify your life with the Naite(TM) handset, a GreenHeart(TM) phone
        with uncompromised features at an affordable price
    -   Naite(TM) empowers consumers to stay connected while making
        responsible choices with the integrated carbon footprint calculator
    -   Naite(TM) represents another way Fido is providing environmentally
        friendly choices for customers who are concerned about the
    -   Available exclusively at Fido in Canada, the wireless savings company
        that cares

TORONTO, Feb. 16 /CNW/ - Through its GreenHeart(TM) program, Sony Ericsson introduces the Naite(TM) phone, available in Canada today exclusively from Fido. This is the first of several GreenHeart(TM) phones to come to Canada. The Naite(TM) handset delivers both on Sony Ericsson's GreenHeart(TM) commitment to reduce negative environmental impacts through its products, and Fido's commitment to provide its environmentally-conscious customers with more choice when it comes to selecting a handset that suits their needs and complements their values.

To allow users to stay in touch on-the-go, the Naite(TM) handset features the next generation in mobile social networking, with new Twitter(TM) and Facebook(TM) applications, further enhancing Sony Ericsson's mobile communication entertainment experience. Both applications are pre-loaded onto the phone and sit on the screen of the handset so the user can see their friends' status updates(1) without needing to touch the phone and can update their own status(1) with just one click.

The Naite(TM) handset also lets users press one button to access messages, calendar, web, contacts or whichever features they use the most. High-speed browsing(1) and one-click access to Google(TM) search(1) means you can be online wherever you are.

"We are excited to be offering Sony Ericsson GreenHeart(TM) phones to our Canadian customers," said Andrea Gaal, General Manager, Sony Ericsson Canada. "Being environmentally conscious shouldn't mean consumers have to sacrifice features or style so we've created a phone that is packed with great features to help consumers manage their busy lives while supporting Sony Ericsson's GreenHeart(TM) commitments"

"Fido knows that the environment is an important issue to many Canadians and that is why we are proud to offer the Sony Ericsson Naite(TM) handset to our customers who are seeking a quality device with environmentally-friendly features at an affordable price point," said Phil Hartling, Senior Vice President, Consumer Segment, Fido and Rogers brands. "At Fido, we are taking steps to help our customers make the right choices and improve their environmental awareness. The Naite(TM) phone, with its GreenHeart(TM) design and manufacturing, 3G speeds and multimedia functionalities, is a wonderful addition to Fido's lineup."

The Sony Ericsson Naite(TM) phone furthers Sony Ericsson's commitment to be more environmentally conscious. An embedded calculator called EcoMate helps users keep track of the CO2 emissions their lifestyle creates. The low power consumption charger, with un-plug reminder helps the user remember to disconnect the charger from the wall to reduce energy waste. Furthermore, the plastic used in the device is made from a minimum of 50% post-consumer recycled plastics and the Naite(TM) phone comes with an e-manual instead of a paper manual.

Sony Ericsson's GreenHeart(TM) strategy takes a holistic approach to reducing negative environmental impacts and positively affecting those who use its products that is vital for Sony Ericsson's future development. It has long been a part of Sony Ericsson's strategy to integrate these efforts across its products and services and the Naite(TM) handset is the first of several GreenHeart(TM) products Canadian customers can look forward to in the future. For more information about GreenHeart(TM) products, visit:

The Sony Ericsson Naite(TM) phone's GreenHeart(TM) features include:

    -   A minimum of 50% post-consumer recycled plastics in the casing
    -   GreenHeart(TM) headset
    -   E-manual in phone
    -   Waterborne paint
    -   Low power consumption charger (EP300 GreenHeart(TM) charger, less
        than .03 W in standby mode).
    -   Carbon footprint calculator

The Naite(TM) handset is now available in Canada exclusively from Fido starting at $25 with a new activation on a two-year Fido Agreement.

Features of the handset include:

    -   2.0 mega-pixel camera - Take great pictures and share them with
        friends and family directly from the handset(1)
    -   Facebook(TM) and Twitter(TM) - Facebook(TM) user interface lets users
        scroll between updates with a user-friendly carousel movement; they
        can also call or SMS friends directly from the Facebook(TM)
        application and upload images directly to Facebook(TM) and
    -   Music - With built in FM radio and MP3 player, the Naite(TM) handset
        is the ultimate entertainment experience
    -   External memory expandable to 8GB(2)
    -   Picture and Video Messaging(1)

For more information on Fido's environmentally-friendly initiatives and programs, please visit:

Log on to The Sony Ericsson Product Blog for more information:

Follow Sony Ericsson Canada on Twitter:

(C) Sony Ericsson Mobile Communications AB, 2010.

The Liquid Identity and Liquid Energy logos, GreenHeart, and Naite are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony and "make.believe" are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Twitter is a trademark or registered trademark of Twitter, Inc. Facebook is a trademark or registered trademark of Facebook, Inc. Additional information regarding trademarks may be located on our website at:

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

    (1) Standard data and/or messaging charges apply.
    (2) A portion of memory is used for data management purposes.

About Fido

Fido gives low prices a good home by offering Canadian consumers simple, high-value low price wireless voice and data products and services with excellent customer care. Operating on the global standard GSM and HSPA technology platforms, Fido customers can roam in over 200 countries/areas.

About Sony Ericsson

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson's strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.

SOURCE Sony Mobile Communications

For further information: For further information: Sony Ericsson, NATIONAL Public Relations, Joscelyn Smith, (416) 586-1938,; Fido, Ashleigh Blackmore, (416) 935-2676,

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