Sonomax signs $1 million Africa licensing agreement


MONTREAL, Oct. 19 /CNW Telbec/ - Sonomax Hearing Healthcare Inc. (TSX Venture: SHH) is pleased to announce that it has signed a five year license agreement with Hearing Coach Africa (Pty). The agreement for V3 hearing protectors specifies quarterly commitments over five years, totaling a minimum of $1,000,000. The agreement is renewable for an additional 5 years if all contractual conditions and minimum quarterly commitments are met. The agreement is in line with Sonomax's previously announced licensing business model. Hearing Coach has many major customers throughout Africa, many of which are currently using Sonomax hearing protection. The first of these to buy into the Sonomax Solution(TM) under this new agreement is BHP Billiton, the world's largest mining company. BHP Billiton has started a process of fitting 2,800 of its workers; the company employs in excess of 38,000 people.

"Until now, most of Sonomax's industrial sales have been to Europe where in many markets custom hearing protection enjoys a 25% plus market share.", said Nick Laperle, Sonomax's President & CEO. "With our previously announced European licensing agreement now up-and-running, (CNW/Telbec) Sonomax's strategy for securing market share in the industrial marketplace will be to focus on regulated markets globally who share the European mindset for custom hearing protection."

Said Mr. Albert Lodder, CEO of Hearing Coach Africa, "There are several large mining operations in Africa which employ hundreds of thousands of mine workers. Hearing Coach's established presence in this industry, will provide Sonomax with an excellent opportunity to penetrate a very fertile and regulated marketplace."

About Hearing Coach

Our company focuses on maintaining good and healthy hearing for people who are exposed to loud music, machine or surround noise and to chemical substances that are damaging hearing. Major risk groups are musicians and workers active in numerous sectors, including mining, metalwork and carpentry, chemical industry, building industry, transport, assembly, agriculture, catering industry, entertainment, motor sport, fire brigade and military. The Hearing Coach program is now a proven working method that has been proclaimed "Best Practice" by the European Agency for Safety and Health at Work (OSHA Europe).

About the New Sonomax:

Sonomax is an R&D and licensing company of in-ear technologies. The Company's patented instant custom-fitting earpieces deliver the most comfortable sound-enhancing earpieces in the world. This unique technology enables a wide range of applications such as earphones for the music and gaming markets, hearing protection for military and industrial applications, affordable hearing aids and the ever-expanding Bluetooth(TM) headset market.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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For further information: For further information: Nick Laperle, President and CEO, Sonomax Hearing Healthcare Inc., (514) 932-2674 ext 2229,

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