Sonnet Makes Partnerships a Family Affair with Dufour-Lapointe Sisters

Quebec Skiers Add to Sonnet's Community Connections Across Sports, Arts and Culture

TORONTO, June 8, 2017 /CNW/ - Sonnet Insurance is excited to announce a new partnership with Montreal's celebrated athletes Justine, Chloé and Maxime Dufour-Lapointe. Canadians may recognize the sisters from their domination in mogul skiing on the world stage, their flair for fashion on their social media channels, or their commitment to philanthropy in their hometown of Montreal.

Sonnet Insurance, Canada's only fully online insurance experience, has set out on a mission to change the way Canadians feel about insurance. The Dufour-Lapointe Sisters will become part of Sonnet's commitment to tell optimistic stories from different perspectives and share in moments of optimism.  The positive outlook of the Dufour-Lapointe family both in competition and throughout their day-to-day has already inspired Canadians and will amplify in partnership with Sonnet.

"The Dufour-Lapointe Sisters are optimism personified so they are a natural fit for Sonnet," said John Rocco, VP, Marketing at Sonnet. "Their tremendous success transcends the winter sports scene and they have become wonderful ambassadors for Canada, Quebec, and now Sonnet."  

"To surpass ourselves daily, as we strive to do, takes support from partners and we are certain that Sonnet will be a wonderful ally on our road to competitions this year," said the Dufour-Lapointe Sisters. "We share Sonnet's vision of optimism and love their brand image as well as the events they sponsor. They remind us that we sometimes need to take a break from the slopes and time for ourselves; our collaboration will help do that! So for all those reasons, we are thrilled!"

The Dufour-Lapointe Sisters will be joining Sonnet at events and festivals across the country, encouraging Canadians to consider where optimism can take you. More information on the content and experiences of Sonnet's new brand ambassadors will be shared throughout the year.

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online. Experience the future of insurance at, and say hello on Twitter, Instagram, Facebook and LinkedIn.

SOURCE Sonnet Insurance Company

For further information: For media inquiries, please contact: Sarah Stevens, Manager, Communication, Sonnet, / 416-986-9360


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