Sonnet Kicks Off Partnership with Toronto FC

Sonnet Sets Out to Enhance Fan Experiences As Team's Official Insurance Partner

TORONTO, May 11, 2017 /CNW/ - Sonnet has unveiled an exciting new sponsorship as the Official Insurance Partner of Toronto FC. Fans at BMO Field this season won't be able to miss the Sonnet Top Corner with a bold blue marquee sign. Throughout this season, Sonnet will continue to share in the amazing moments that unite these passionate fans.

Sonnet, Canada's only fully online insurance experience, will be present at all TFC home games through in-stadium signage, in-game features and the Sonnet Top Corner located in the south west corner of the field. In addition, out-of-home boards flanking the Gardiner Expressway will provide extra awareness for Canada's newest insurance brand.

"Sonnet is continuing to partner with like-minded brands to extend our awareness in Canada and strengthen our community engagement," said John Rocco, VP, Marketing at Sonnet. "We know Toronto FC are one of the fastest growing sports platforms in the country, and we're excited to align our optimism with this team and their passionate fans."

"We're excited to welcome Sonnet as the Official Insurance Partner of Toronto FC," said Jeff Deline, Vice-President of Global Partnerships at MLSE. "Sonnet's focus on spreading optimism and community engagement is a winning combination and we look forward to growing awareness to this new brand amongst our supporters, in and out of BMO Field."

As part of the partnership, Sonnet will have one promotional night on Saturday, September 30 that will reward fans in attendance with merchandise and unique experiences. Additionally, Sonnet will be partnering with star forward Sebastian Giovinco, whose exciting plays inspire optimism within fans, making him an ideal ambassador for the brand. More details will be announced as the season unfolds.

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company, and the only insurer in Canada to currently nationally sell home and auto insurance completely online. Our mission is to provide Canadians with an easy, transparent, and customized way to buy insurance. Experience the future of insurance at, and say hello on Twitter, Instagram, Facebook and LinkedIn.

SOURCE Sonnet Insurance Company

For further information: For media inquiries, please contact: Sarah Stevens, Manager, Communication, Sonnet,, 416-986-9360


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