MONTREAL, March 28, 2017 /CNW/ - Solisco is now one of 35 Canadian companies to hold Canada Post's highest level of certification: Expert Partner. The company received this designation in February 2017 and is now recognized for using best direct mail processes and practices.
With this partnership, Solisco can offer its clients nation-wide distribution services. "We are thrilled to have been selected as one of Canada Post's printing partners for medium and long press runs in eastern Canada," said Alain Jacques, President and Co-Founder of Solisco. "We now plan on working with their team to go after promising leads and step up business development with a results-driven approach."
Solisco undertook a multi-step process to obtain its Expert Partner status. Since summer 2016, Solisco met several times with Canada Post, which, among other things, analyzed the printing company's work methods and internal mail handling equipment. The company had to meet several requirements to be eligible for the title, including employing strategic campaign planning, analyzing target audiences, achieving excellence in printing, preparing and distributing direct mail, conducting post-campaign analyses, and pushing innovation.
"Solisco was able to meet all the requirements," said Richard Lehmann, Director, Digital & Channel, Business Development at Canada Post. "We were particularly impressed by SoIX, their augmented reality app, which shows their ability to innovate and enables them to increase their clients' return on investments!"
"We are proud to have Solisco as one of our Expert Partners," said Vic Klassen, General Manager, Partner Development and Digital Sales at Canada Post. "Solisco is a first-rate partner for us and our clients thanks to their high-quality production, intelligent use of data, and digital strategies."
The Expert Partner designation was implemented at Canada Post a few years ago with a view to increasing direct marketing in Canada. "We surround ourselves with dynamic, specialized and complementary companies who are striving for the same goal," explained Sophie Ouellet, General Manager of East Commercial Sales at Canada Post. "By working hand in hand with these companies, we are able to offer a wide range of high quality services to our clients and in turn boost direct marketing in Canada."
To keep their Expert Partner status, Solisco will be evaluated regularly by Canada Post. The company is committed to doing everything it can to maintain the highest quality standards, year after year.
In business for over 25 years, Solisco continues to be an innovative leader in an ever-changing market. Solisco's team of 400 experts remains focused on the needs and expectations of publishers and retailers across North America. "Our goal is to ascertain our clients' needs, to understand their business sector and challenges, and to provide creative solutions that will ensure their success," said Alain Jacques, President and Co-Founder of Solisco. Solisco has just one goal going forward: to continue to innovate, adapt to a continuously changing market and maintain close ties with clients, suppliers and partners.
SOURCE Solisco Printers
For further information: Marie-Claude Laberge, Vice-President, Human Resources and Organizational Development, 1-800-463-4188, [email protected]