Solidifi Inc. Renamed To Facilitate Expansion Into Cloud-Based Property
Information Services

Acquisition Of Canadian Underwriting Services Creates Second Largest Provider of Property Information To Canada's P&C Insurance Industry

TORONTO, July 29 /CNW/ - Effective today, Solidifi(TM) Inc., North America's premier provider of next generation appraisal management services, is changing its name to Real Matters(TM). The move will facilitate the organization's expansion into cloud-based property information services. Real Matter's business units, Solidifi(TM) (appraisal management solutions) and iv3(TM) (inspection and loss control solutions) will remain wholly-owned subsidiaries. The expansion strategy also includes the acquisition of Canadian Underwriting Services (CUS).

Real Matters brings together the two most important elements required to effectively provide property information services: subject matter expertise and unique data. These two elements are fused together through the organization's redihive(TM) cloud-based technology environment, a community that enables a global network of field agents to create meaningful insights into residential and commercial properties. Serving multiple industries, Real Matters will initially leverage redihive(TM) through the Solidifi and iv3 businesses.

According to Real Matters President and CEO, Jason Smith, the move is a logical progression for all stakeholders. "Since its inception in 2004, Solidifi has grown phenomenally as a next generation appraisal management company. However, we're seeing tremendous demand in the market for unique property information. As a result, we're converting to a cloud-driven property information services organization that serves multiple verticals."

As part of its expansion strategy, iv3 is acquiring Canadian property and casualty inspection services leader, CUS. Established in 1977, CUS delivers quality replacement value assessments and loss control reports to the property and casualty insurance industry through a network of independent inspectors. The acquisition, which is effective immediately, positions iv3 as the second largest organization of its kind in Canada to provide these services.

Says Smith, "At its core, Real Matters is about transforming information services related to real estate. We're confident that with the unique data gathered by our exclusive network of more than 15,000 North American field agents , the cloud-based high performance of redihive(TM) and future acquisitions, we'll propel the next generation of businesses that provide insight into residential and commercial properties."

About Real Matters

Real Matters is the leading provider of property information services in North America. It fuses unique data gathered from a network of more than 15,000 field agents with the technological power of its cloud-based redihive(TM) environment to propel the next generation of businesses that provide insight into residential and commercial properties. The organization employs more than 125 people and has its Canadian head office in Toronto Ontario as well as a U.S. office in Chicago. Additional information about Real Matters is available at


For further information: For further information: Brent Artemchuk, Director, Corporate Marketing & Communications, Real Matters, (905) 695-3969,

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