Sold on Massage Addict: Business execs open 2 new Massage Addict clinics in Ottawa, helping bring the number of clinics in Canada to 70 by year's end.

The opening of the Massage Addict clinic in the Ottawa Westboro community this month and another Ottawa clinic this year mark the first 2 clinics that one Ottawa couple plans to open in the region, bringing the Canada-wide Massage Addict total to 70 clinics by the end of 2016.

OTTAWA, May 31, 2016 /CNW/ - Ottawa business-exec-super-couple Lucille Perrault and Larry Poirier have Massage Addict fever. These dedicated franchise partners are riding the wave of the fastest growing membership-based registered massage therapy company in Canada. They have already opened one Massage Addict clinic in Westboro, with another opening on Bank St. in Ottawa this year, and 3 more clinics set to open by the end of 2017.

Sound Business Choices
Before reaching out to Massage Addict, Larry and Lucille, who met at Queen's University's MBA program, conducted thorough research. They both have extensive backgrounds in customer service and management.

"We saw that Massage Addict was rapidly growing across Canada and offers a unique membership model for massage therapy that we believe differentiates the franchise in the health and wellness space," explained Larry, an independent investor and consultant who has been a CEO, President, and Member of the Board at numerous companies, including his own IT services firm.

"We know that the only way to grow profitably is with a solid structure and good management."

All About Ottawa
Lucille and Larry have already opened their Westboro Massage Addict Clinic, with a second clinic set to open this year at 1111 Bank St. in Ottawa. But it doesn't end there. They are committed to developing the entire Ottawa market, including another 3 clinics by the end of 2017. 

They are both keenly aware of the considerable benefits franchise organizations offer business partners. "The business model, the marketing, and the operating procedures are already proven," said Lucille, a former commercial banker and high-tech CFO who has also worked in health care at the executive level. She is currently pursuing a PhD in Management and plans to use her knowledge and experience to to help promote both a positive clinic culture and an outstanding client experience.

"With the hard work already done, it is not only easier to operate one clinic, but it is also easier to scale up more rapidly."

And the numerous health benefits of regular massage —improved sleep, stress release, pain relief and many others—are not lost on Lucille and Larry.  "Before reaching out to Massage Addict, I booked myself a massage at one of their existing clinics," said Larry. "I was sold."

"We are delighted with the quality of franchise partners the Massage Addict brand and business model attracts," said Fraser Clarke, President and CEO of Massage Addict.

"We're excited about the multi-clinic partnership with Lucille and Larry and look forward to supporting their future development in the region."

About Massage Addict
Founded in 2008, Massage Addict is Canada's largest, fastest growing membership-based massage therapy clinic, helping clients improve their health through quality massage therapy that's both affordable and convenient. We provide our Registered Massage Therapists with all of the tools and support they need to treat clients with the utmost quality and customer service to maximize massage therapy's health-benefiting results.

For more information, or to learn about franchising opportunities, visit

SOURCE Massage Addict

Image with caption: "Lucille Perrault and Larry Poirier in front of their new Massage Addict clinic at 1329 Wellington St. W in the Ottawa Westboro community. (CNW Group/Massage Addict)". Image available at:

Image with caption: "Massage Addict (CNW Group/Massage Addict)". Image available at:

For further information: Caroline Kolompar, Chief Marketing and Strategy Officer, 1 Eglinton Ave E | Suite 602 | Toronto, ON M4P 3A1, tel (647) 494-9812 | fax (647) 494-9737,


Organization Profile

Massage Addict

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890