Dîner en Blanc International announces Sofitel as Official Luxury Hotel Partner for the 2018 North American Events
PARIS, July 23, 2018 /CNW/ -- Sofitel Hotels & Resorts is pleased to announce that the brand has been named the official luxury hotel partner for Le Dîner en Blanc in North America. As the legendary event marks its 30th anniversary in Paris, Sofitel Hotels & Resorts is bringing a new level of luxury to this iconic occasion with the launch of 'Sofitel en Blanc'.
For the first time ever, guests in 6 North American cities will be able to claim a highly coveted ticket to Le Dîner en Blanc and skip the carting of white tables, chairs and dinnerware to seek out the extraordinary – Sofitel en Blanc – an exclusive, all-inclusive dining experience fashioned by Sofitel and inspired by the elegance and sophistication of French culture, right in the heart of Le Dîner en Blanc.
"Sofitel is proud of its French heritage and of playing the role of an ambassador of modern French luxury around the world. We are honoured to partner with Le Dîner en Blanc, an event with an equal passion for sharing the French art de vivre. From the lively atmosphere and sophisticated setting to the inspired cuisine and chic attire, Le Dîner en Blanc promises magic and enjoyment for all who attend. We are incredibly excited to be the first Le Dîner en Blanc partner to create and offer an exclusive luxury experience within these extraordinary events," said João Rocco, Vice President, Luxury Brand Management, Sofitel Brands.
"We are absolutely thrilled to announce Sofitel Hotels & Resorts as the official luxury hotel partner for Le Dîner en Blanc in North America. This partnership is a magnifique blend of Le Dîner en Blanc's appreciation for refined elegance, design and culinary excellence, and Sofitel's exquisite hotels, sophisticated service and chic contemporary style," said Sandy Safi, co-founder of Dîner en Blanc International.
Le Dîner en Blanc has become a cultural icon since its inception three decades ago in Paris when Frenchman François Pasquier invited a group of friends to an elegant picnic at Bois de Boulogne, asking them to dress in white in order to make it easier to find one another. Since that first dinner, the event has grown to more than 80 cities worldwide, with over 130,000 guests.
Le Dîner en Blanc participation is either by personal referrals or by the waitlists. The event location changes annually, and is a closely guarded secret, to be revealed (even to attendees) only as thousands of revellers in white descend for the world's most chic and magical popup picnic.
Available to a very limited number of attendees, the Sofitel en Blanc All-Inclusive Luxury Package includes a welcome champagne toast at Sofitel; luxury transport to a preferred departure point; an elegant tablescape (pre-set; no carrying required); a gourmet menu and selection of fine wines; an evening of revelry & dancing; and a few special surprises. Available in Chicago (August 23, 2018), Los Angeles (September 29, 2018), Montreal (August 16, 2018), New York City (tbc), Philadelphia (August 16, 2018) and Washington D.C. (August 25, 2018), tickets are sold in pairs and pricing varies from city to city.
For attendees who want to stay at Sofitel following Le Dîner en Blanc, Sofitel is offering a special event-exclusive rate at 20 percent off and complimentary breakfast.
Also coming soon, Sofitel and Dîner en Blanc International will launch the #SofitelenBlanc Sweepstakes, which will be open until December 31, 2018. Participants will have the chance to win a trip for two to Paris or a trip for two to any Sofitel destination in North America.
About Sofitel Hotels & Resorts
Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with over 120 chic and remarkable hotels in the world's most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes such notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour and Sofitel Bali Nusa Dua Beach Resort. Sofitel is part of AccorHotels, a world-leading travel and lifestyle group which invites travelers to feel welcome at more than 4,300 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe.
About Le Dîner en Blanc
On June 3rd, Le Dîner en Blanc de Paris marked its 30th anniversary! A record 17,000 guests from Paris and around the world gathered at the Esplanade des Invalides to celebrate this historic moment. Launched in Paris in 1988 by François Pasquier and a handful of friends, Le Dîner en Blanc has become a worldwide epicurean phenomenon. Le Dîner en Blanc - Paris now attracts over 10,000 people each year. What was a "friends and word-of-mouth only" event has grown into an international sensation celebrated on six continents. While the technology behind the event may have changed over the years, the principles fueling this fantastic event have not: guests continue to gather at a secret location for the sole purpose of sharing a gourmet meal with good friends in one of their city's most beautiful public spaces. Founded in 2012 and headquartered in Montreal, Canada, Dîner en Blanc International is responsible for developing this secret posh picnic in close to 80 cities in 30 countries around the world. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair. For more info, photos and videos of Dîner en Blanc events from around the world, visit dinerenblanc.com.
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SOURCE Sofitel Hotels & Resorts
For further information: Sofitel Hotels & Resorts: Hadley Sullivan, Senior PR Manager, 646.203.8299, [email protected]; Hawkins International PR: Ashley Fenton, Media Relations, 212.255.6541, [email protected]