Social networking and search combine to provide trusted, relevant information
to global diabetes community
 addresses the need for targeted, reliable information
    related to the world's fourth-leading cause of death

MONTREAL, Oct. 19 /CNW/ - - the first online service of its kind to combine the power of community knowledge with advanced search technology - launched today to deliver trusted, relevant diabetes-related information to the global diabetes community. was formally introduced today at the World Diabetes Congress in Montreal.

According to the International Diabetes Federation, there were over 260 million diabetes patients worldwide in 2006. This number is expected to grow to 380 million by 2025. Diabetes is the fourth leading cause of death across the globe.

This new online search service helps doctors, nutritionists, diabetes educators, nurses, patients and their families cut through the overwhelming amount of unmanaged diabetes-related information currently available online, enabling them to more easily find content deemed valuable by other members of the global diabetes community.

"Along with the tragic increase in diabetes rates around the globe, there has also been a dramatic increase in the sheer amount of information about the disease available online," said Efrem Habteselassie, President, "Entering the word 'diabetes' into a popular search engine will turn up more than 80 million documents - an overwhelming amount of unorganized information of varying quality. With the support of doctors, educators, patients and their families, will become the most dynamic, global resource for reliable information related to maintaining quality of life with diabetes." makes it possible for users to quickly access and share diabetes-related content they find valuable and personally relevant. By registering on, healthcare professionals and educators can deliver one-click access to their own list of recommended online information, while patients and caregivers can tag, rank and recommend information that they have found most useful to maintaining good health.

"Access to reliable diabetes management information is an essential component of effective self-care for diabetics," said Habteselassie. "The power of this service lies in the shared interest and collective knowledge of the entire online community to share their most-trusted information with other community members. This creates a vast resource of high quality information that is freely accessible for anyone with a connection to diabetes."

    How works

    -   Members use targeted search and social networking tools to learn what
        other members find most valuable on
    -   Members can bookmark documents they find valuable, for easy reference
        and sharing
    -   Diabetes educators and medical professionals can bookmark and tag
        content they find valuable and share these documents with their
    -   Diabetes education institutions can bookmark and tag their own
        educational content for quick access by members of the community
    -   Members can submit comments or questions related to each tagged
    -   Members can register to receive email notification about any
        community activity that occurs around the documents they tag
    -   Registration is free

    The MedTagger PopIndex

    -   The MedTagger Popularity Index is a numerical indicator of relevancy
        and is based on the recorded level of document and member
        interactions within the community.
    - leverages the collective recommendations of community
        members to compute what content is deemed particularly valuable for
        each sub-group within the community
    -   The results of this computation are used to generate highly targeted
        and relevant search results based on the interest profile of each
        sub-group member

About is where social networking and search technology meet to provide trusted, relevant information to the global diabetes community. is a collaborative, global community of doctors, patients, educators and caregivers with a shared goal of improving access to critically important medical information related to diabetes. The community recognizes the valuable role information plays for those living with this difficult disease. The MedTagger Search Portal allows users to access, tag, rank and recommend the latest information available on the internet related to diabetes. For more information, please visit


For further information: For further information: Debra Douglass, Pilot PMR for, (416) 462-0199 Ext. 24,

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