TORONTO, Jan. 27, 2012 /CNW/ - The spread of social media at the Annual
World Economic Forum 2012, in particular the use of Twitter, has
extended the dialogue beyond the meeting rooms and corridors of Davos
to the global community
On day one, 459 delegates generated 4,436 tweets with 8,021 replies and
18,718 retweets. The top trending topics were 'Angela Merkel', 'Europe'
and 'People' relating to #Davos.
On day two, 440 delegates generated 3,312 tweets with 4,816 replies and
14, 302 retweets. The top trending topics were 'David Cameron',
'Africa' and 'Social'.
"Commentary via social media has really taken off at—and beyond—Davos
this year. It is no longer the preserve of economic experts or
political figures, but rather, anyone with an opinion is able to share
it with a global audience," said Adam Bates, Global Head of Innovation
at KPMG (Twitter: @AdamBates_KPMG). "Not so long ago, the debates were the preserve of the few and most
of us had to wait to hear about them. With the innovative use of
social media it is possible to be in Davos without actually being
there--meaning business and individuals alike have a chance to air
their views on the issues that matter."
WEFLive.com has been monitoring the extent and nature of comments from
non-delegates since debates began. The site also identifies tweets and
tweeters by their level and style of influence. Signaling the growing
influence of people without public office, to date public figures have
posted 935 tweets—a figure almost matched by technology pioneers (920
tweets) and dwarfed by young global leaders (1,130 tweets). Daily
summary infographics of Twitter trends at Davos are available from www.kpmg.com/wef.
Adam Bates continues: "For delegates, this presents a fantastic
opportunity both to engage and gauge points of view. There is always a
risk that issues may be hijacked, but with the proliferation of social
media it is a bigger risk to refuse to get involved."
The aggregated online service, www.WEFLive.com, presented by KPMG International exclusively for the WEF, distills in
real-time the conversations from delegates who are using Twitter to
share their views. Users can filter the conversation based on the
annual meeting's themes, speakers, delegates and other filters.
About KPMG International
KPMG is a global network of professional firms providing Audit, Tax and
Advisory services. We operate in 152 countries and have 145,000 people
working in member firms around the world. The independent member firms
of the KPMG network are affiliated with KPMG International Cooperative
("KPMG International"), a Swiss entity. Each KPMG firm is a legally
distinct and separate entity and describes itself as such. KPMG is a
strategic member of the World Economic Forum.
SOURCE KPMG International Cooperative
For further information:
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