As Social Media Week events take place around the world, Toronto's #SMWTO will hear from top influencers, media and digital gurus to examine 2018's top stories and trends.
TORONTO, Nov. 12, 2018 /CNW/ - In its third year since returning to Toronto, Social Media Week returns to the city this week, kicking off Tuesday, November 13th at CBC's Glenn Gould Studio. Social Media Week Toronto events will also take place at various locations around the city including WeWork, Hoame, the Vault, Happy Place, the Museum of Illusions and the Thompson Hotel Lobby Bar.
In line with the global SMW theme, "Closer", Toronto's #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look at the city's top social media stories of 2018 and look at what lies ahead in the year to come.
"We're exploring how social media shapes our lives and the city we live in. More and more, we're noticing businesses such as restaurants, retail and even workplaces incorporate design elements specifically for tech and social media," says Michelle Pinchev, Executive Director of Social Media Week Toronto. "In Toronto this past year with the AGO's Infinity Mirrors or the recent arrival of Happy Place and the Museum of Illusions, I think what we're seeing is that social media is not only driving more interest in art, it's actually encouraging engagement with art and architecture – and it's creating this insatiable demand for larger-than-life, immersive visual experiences that people can capture and share online."
The week-long event will also include panels and conversations about the legalization of cannabis in Canada, looking at online cannabis culture, social communities and the challenges of marketing in a heavily regulated space – something that has put native advertising and content marketing in the forefront.
Social Media Week Toronto will also shine a light on the topic of mental health, incorporating a number of talks and special events that focus on wellness, including a visit to Toronto's stunning new meditation studio, Hoame.
"There's been a lot of talk this past year about unplugging from social media, deleting Facebook, or even getting rid of your smartphone. But for the countless people in Toronto who work in tech, media and marketing, this simply isn't an option," says Social Media Week Toronto's Executive Director, Michelle Pinchev. "Instead, we want to encourage a more realistic conversation around how to have a healthier, more balanced relationship with social media. We also want to highlight all of the positive things happening online – all of the social good that social media has enabled."
The industry's best and brightest are slated to speak this year. Programming highlights include:
- SMW exclusive tours of Happy Place, a massive pop-up experience filled with larger-than-life highly instagrammable installations and multi-sensory immersive rooms and the just opened Museum of Illusions
- Digital Media expert Ramona Pringle (Ryerson faculty + Regular CBC Contributor)
- Exploring Cannabis Culture online with Tokyo Smoke and HERB.co
- Award-Nominated "Meme Queens" @MyTherapistSays (Nicole Argiris and Lola Tash)
- Twitter Canada's Head of Consumer Marketing, Laura Pearce and Matt Sutton, Global Brand Marketing Manager at Facebook
- "Swish" Manu Goswami: Canada's Top 20 Under 20 & Young Entrepreneur of the Year, UN Youth Ambassador, TEDx Speaker and Founder/CEO of Trufan
- Video Creator & LinkedIn Influencer, LA's Goldie Chan (aka "The Oprah of LinkedIn")
- YouTube Stars: The Sorry Girls, Amanada Rach Lee and The Icing Artist
- Media personalities and experts from CBC Toronto, the Globe & Mail and VICE Canada
The program for Social Media Week Toronto has been announced and tickets are now available at: https://www.socialmediaweektoronto.com/
Toronto-based social media agency, Pinch Social, is organizing Social Media Week Toronto with support from Twitter, CBC Toronto, the Globe and Mail, Hoame, Trufan, HeyOrca! and others.
SMW Toronto – Canada's only Social Media Week
Hosted by Pinch Social Inc.
SOURCE Social Media Week Toronto