AIR MILES Collectors can now activate their Cash balance on-the-go with the AIR MILES Mobile App
STELLARTON, NS, Nov. 7, 2012 /CNW/ - With memories of summer quickly fading, parents are now actively juggling their family's busy fall schedules and thinking about the fast-approaching winter season. With the launch of AIR MILES Cash in-store on November 16, families will soon be able to make the most of their time and gain added value when shopping at Sobeys, Foodland and Lawtons Drugs. Whether buying delicious ingredients for a sit-down family meal, quick healthy snack options for the kids or cold and flu necessities to get them through the season, AIR MILES Cash will allow customers to instantly redeem their AIR MILES on the things that bring families together.
"Sobeys already offers a vast selection of appetizing foods at great prices. With the addition of instant redemption through AIR MILES Cash, we are thrilled to make shopping at Sobeys even more rewarding," said Dave MacNeil, Director, Loyalty Marketing, Sobeys.
With AIR MILES Cash, Collectors will be able to instantly redeem 95 reward miles from their Cash balance for $10 off their purchase at Sobeys, Foodland and Lawtons Drugs. Families can start planning now for what purchases they want to redeem for instantly in-store - it could be that last-minute baking ingredient, the makings of a hearty chili or a delicious roast beef dinner.
If Collectors have not yet activated their AIR MILES Cash balance, they can do so by following these three easy steps:
- Activate: Collectors can activate their AIR MILES Cash balance by setting a preference through airmiles.ca/cash or the enhanced AIR MILES Mobile App to start earning future reward miles towards their AIR MILES Cash balance.
- Earn: Once activation is complete, Collectors can start building their AIR MILES Cash balance so they are ready to redeem instantly at Sobeys, Foodland and Lawtons Drugs.
- Redeem: Beginning November 16, Collectors will be able to redeem 95 reward miles from their AIR MILES Cash balance instantly in-store for $10 off their purchase at Sobeys, Foodland and Lawtons Drugs.
AIR MILES Mobile App Makes AIR MILES Cash Even More Rewarding
Now with the AIR MILES Mobile App, Collectors can set a balance preference and earn AIR MILES Cash reward miles, building their AIR MILES Cash balance even faster. In addition, Collectors can still use the App to browse through the more than 1,200 offerings in the AIR MILES Dream catalogue and participate in the popular Check-in Challenge.
The Check-in Challenge ranks the number of Collector Check-ins at AIR MILES Sponsor locations against other Collectors each month. At the end of the month, the top 50 Collectors with the highest number of Check-ins receive a Check-in Bonus of 2x the reward miles they earned that month at the Sponsors where they checked in. Since its launch in February 2012, Collectors have checked into Sponsor locations using the App more than three million times!
"We are thrilled that Sobeys, Foodland and Lawtons Drugs are launching with AIR MILES Cash, giving AIR MILES Collectors in Atlantic Canada even more opportunities to instantly redeem and save on their purchases," said Andy Wright, president, AIR MILES Reward Program. "Since our announcement of AIR MILES Cash, over 850,000 AIR MILES Collectors across the country have set an AIR MILES Cash preference, and now with the enhanced AIR MILES Mobile App, Collectors can set their balance preference on-the-go, offering even more flexibility."
About Sobeys Inc.:
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawtons Drugs. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.
About the AIR MILES Reward Program:
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors can earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. Collectors can indulge in more than 1200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many everyday and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.
SOURCE: Air Miles Reward Program
For further information:
For more information, or to request an interview with an AIR MILES, Sobeys, Foodland or Lawtons Drugs spokesperson, please contact:
The AIR MILES Reward Program