Models Offer Superior Auto Mode, Background Defocus, Low-Light
Performance and AVCHD Video
TORONTO, July 8 /CNW/ - Sony today unveiled two new Cyber-shot® digital
still cameras (models DSC-TX9 and DSC-WX5) that are the world's smallest
3D cameras, capturing 3D images with a single lens system using a
"Sony is focused on being the leader in 3D technology, leveraging its
expertise to create the best 3D products, content and unique
entertainment experiences," said Mio Ozawa, marketing manager in the
digital imaging division at Sony Canada. "Sony is making it easy to
create personal 3D content that can be enjoyed with friends or family on
compatible 3D television systems."
Create Your Own 3D Panoramas
Both models offer a 3D Sweep Panorama™ feature, which lets you take
panoramic pictures in one press-and-sweep motion. The high-speed burst
of frames is stitched together using innovative processing techniques to
automatically create detail-packed 3D panoramas. These images can be
enjoyed in 2D or stunning 3D on compatible 3D televisions (3D-compatible
HDMI cables and 3D glasses are also required and are sold separately.)
The DSC-TX9, which has a 3.5-inch 921k resolution LCD touchscreen, and
the DSC-WX5, which has a 2.8-inch LCD screen, also let you view images
in a whole new way. Unlike 3D Sweep Panorama mode, which lets you view
your 3D images on compatible 3D television systems, Sweep Multi Angle™
lets you view images moving in simulated 3D right on the cameras' LCD
screen by tilting the camera back and forth. This new shooting feature
captures 15 images at different angles and then compiles them into one
photo, creating a 3D-like effect on the display.
In addition to Sweep Multi Angle, the 12.2 megapixel TX9 and WX5 models
offer new features including Background Defocus, which simulates depth
of field control and Superior Auto mode, which provides low image-noise
levels previously only available from DSLR cameras.
Superior Quality, DSLR-Like Artistic Photos
Superior Auto mode also makes it easier to get cleaner, sharper more
dynamic pictures and fewer missed shots. An extension of Intelligent
Auto mode, the Superior Auto feature takes multiple shots to reduce
image noise and extend dynamic range. The cameras automatically
recognize the correct scene, then quickly shoot and when needed, combine
up to six shots to produce images of greater quality than possible with
a single shot.
Superior Auto is the world's first auto mode that utilizes multiple
shots. While there are other cameras with multi-shot technology, only
Sony cameras know when to take multiple shots automatically. Only
Superior Auto can evaluate the scene and automatically engage multi-shot
technology to get the best shot.
The Background Defocus mode, featured in the TX9 and WX5 models,
provides artistic photos like those taken with a DSLR by making it easy
to blur the image's background, putting the emphasis on your subject and
creating a bokeh effect. The camera takes two shots, identifies the
background and applies a defocus effect keeping your subject crisp and
clear in the foreground.
The Natural Flash feature also improves image quality and captures
colours the way the eye sees them. This feature takes a reference shot
without flash and then uses that as a colour reference correction,
resulting in more lifelike images.
These cameras also help you focus on moving subjects. By selecting your
subject on the LCD screen, the camera will keep focus even as the
subject moves closer or farther away. Another new feature, Soft Skin
mode, recognizes skin tones and reduces the appearance of imperfections
without affecting the rest of the shot. With Sony's "Exmor R"
back-illuminated CMOS sensor technology, the new cameras provide
excellent low-light performance and 10fps burst shooting.
Full HD Video
With the AVCHD format, used in Sony's high-definition Handycam®
camcorders, the models can record movies in 1920 x 1080 Full
HD resolutions in 60i at up to 17Mbps for smooth movement during
playback. They can also capture videos in the MP4 format (up to 1440
x1080 30p 12Mbps) for online sharing.
In addition to its AVCHD video capability, the TX9 and WX5 cameras have
Optical SteadyShot® image stabilization, helping overcome camera shake.
With a Carl Zeiss® Vario-Tessar® 4x zoom lens, the compact TX9 camera
lets you focus as little as 0.4 inches from your subject for
extraordinary close-up shots. The 4x (25-100mm) wide-angle lens is
perfect for capturing a wider view of your subject at closer distances.
The WX5 camera is an ideal choice for DSLR owners who also want to carry
a compact, high-performance point-and-shoot camera. With a Sony G lens
(5x 24-120mm), the WX5 camera can capture an unusually wide range for
its compact size and features a wide aperture (F2.4), enhancing
Sony also introduced today the 14.1 megapixel DSC-T99 camera-an
affordable T-series Cyber-shot model that will be available for about
$250. With a CCD image sensor, the camera offers Sweep Panorama® mode, a
3-inch touch screen and a 25mm-wide Carl Zeiss® lens.
To give customers greater choice and enhance the overall customer
experience, the TX9, T99 and WX5 cameras feature a memory card slot
compatible with both Memory Stick PRO Duo™ and class 4 and above SD/SDHC
Pricing and Availability
The cameras and a range of accessories will be available in September
online at Sonystyle.ca, at Sony Style® retail stores ( href="http://www.sonystyle.ca/commerce/servlet/StaticView?storeId=10001&catalogId=10001&contentpage=../html/ss_location/ss_retail_main.html">www.Sonystyle.ca/retail),
and at authorized dealers nationwide.
The TX9 will be available for about $429 in (dark gray and red)
The T99 will be available for about $299 in (silver, black, pink,
green and violet)
The WX5 will be available for about $329 in (silver, black, and violet)
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SOURCE SONY OF CANADA LTD.
For further information: For further information:
Public Relations Manager
Sony of Canada Ltd.