SMARTIES Takes Stand on Portion Control

New packaging designed to meet shifting consumer landscape

TORONTO, Feb. 26, 2015 /CNW/ - In keeping with its global commitments to nutrition, health and wellness and its leadership in providing treats in a more permissible way, Nestlé Canada announced today that its SMARTIES packaging is getting a refresh. The new innovative packaging takes portion control a step further by making it more intuitive. By providing portion guidance indicators, consumers can choose how much of the colourful treat they want to consume, while being mindful of portion size.

Globally, Nestlé committed to only selling children's products that meet its Nutritional Foundation Criteria by the end of 2014. In Canada, SMARTIES has incorporated portion guidance indicators on its regular products and reduced the size of its seasonal products to achieve this goal. This commitment also meant discontinuing successful products that do not meet the Foundation Criteria, including the King Size SMARTIES box and some seasonal gifting items.

"We are motivated everyday by our nutrition, health and wellness commitments, and within those commitments is our goal to educate consumers and empower them with helpful information and guidance," said Terri Tinella, President, Confectionery, Nestlé Canada. "These changes are all about giving Canadians the treats they love while empowering them to make informed choices."  

The changes, which encourage consumers to enjoy some treats now and save the rest for later if they choose, include:

  • SMARTIES regular box is now physically divided into three compartments, all containing a responsible single portion.
  • SMARTIES cello bag is now a recyclable canister with a custom lid, allowing consumers to measure out a portion.
  • All seasonal large, hollow SMARTIES figures and packages have been reduced to a single portion.

SMARTIES is on a journey of continuous improvement and the brand has played a leadership role in nutrition, health and wellness for many years. In 2009, SMARTIES removed all artificial colours and in 2011 all artificial flavours were removed. In addition, the brand uses 100% sustainably sourced cocoa for its Canadian-made products which are produced in a peanut free facility.   

Canadians can now follow SMARTIES and see the changes to its packaging and other brand news on the following platforms:, Instagram via smarties_ca, using the hashtag #HowDoYouSmarties and on  


SMARTIES are colourful candy-coated milk chocolate treats that have been available for Canadians to enjoy since 1953. Although considered a children's brand globally, in Canada SMARTIES are loved by people of all ages. Consumers both young and young at heart  have their own unique way of enjoying SMARTIES and now with new and fun portioned packs, SMARTIES is introducing an opportunity to create a new way to make 'em last! And as always, if you choose you can still eat the red ones last!


Backed by more than a century of research and experience, Nestlé Canada's vision is to be the most trusted and respected food and nutrition company in Canada, bringing Good Food, Good Life to Canadians. Nestlé in Canada manufactures some of the world's most recognized and trusted brands, including SMARTIES, KIT KAT, NESCAFÉ, STOUFFER'S, LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, NESTLÉ PURE LIFE, NESTLÉ DRUMSTICK and Nestlé Purina BENEFUL. Nestlé in Canada employs approximately 3,500 people in more than 20 manufacturing sites, sales offices and distribution centres across the country.

SOURCE Nestlé Canada

Image with caption: "SMARTIES Takes Stand on Portion Control. New packaging designed to meet shifting consumer landscape. (CNW Group/Nestlé Canada)". Image available at:

For further information: Hilary Lawton, APEX Public Relations, 416-934-2123,

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