Small Town of Percé selected as the "People's Choice" for RoyaleTissue Box

The Little Town That Could

PERCÉ, QC, Dec. 3 /CNW/ - They have become known as the "Little Town that Could" but to the residents of Percé in the Gaspésie region, it is simply another chance to share their magnificent home and the Bonaventure-Island-and-Percé-Rock National Park.

This small community of Quebec has gained national attention by coming together and voting "en masse" for the Percé Rock design in the 2009 Canada Collection by Royale.

"When we first saw the facial tissue box with our beautiful Percé Rock so elegantly portrayed and learned of the opportunity to vote, we were thrilled to be included in the running," said Marie Leblanc, who is responsible for Percé's tourism promotion. "We certainly believe that we live in one of the most iconic and magnificent areas in the country and we saw this as a chance to demonstrate that to the rest of Canada."

The online poll featured seven different facial box designs by Royale and people could vote for the design they liked best. "We initiated the 2009 Canada Collection by Royale to celebrate the wonderful imagery in Canada and have it shared visually in homes across the country through our tissue boxes," shared Royale Quebec Sales Manager Raymond Gaudet. "I must admit we never imagined a region like Percé would become so excited about the chance to garner the most votes that they would virtually engage all their citizens in the contest."

"Once we became aware of the voting element we were not going to allow any design other than the Percé Rock to come in first," Marie Leblanc added. "Our tourism officials developed a strategy to encourage everyone in the region and beyond to go on-line and vote for Percé Rock and people responded."

Royale will host a reception at Percé town hall on Tuesday December 8 to congratulate the community of Percé for garnering the most votes in the online poll. In addition, the Percé Rock design will be reprinted as part of the 2010 Canada Collection by Royale, to be launched in May.

"It goes to prove no matter how big you are if you get organized and are passionate about something you can still come out on top. We certainly are a small town, but we managed to pull this off because we all were brought together by our common goal." Mayor Bruno Cloutier said.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the media/


For further information: For further information: Raymond Gaudet, Quebec Sales Manager, Royale Canada, Irving Consumer Products, office (450) 978-5344

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