Lusomé Inc. designs featuring dryLon™ tech fabric will offer millions of women perspiration-free sleeping unmatched by other brands
Founder, Lara Smith, combines 20 years of fashion experience with best-in-class fabric and manufacturing partners
TORONTO, March 11, 2014 /CNW/ - Lusomé Inc. is set to change the sleeping game for women with the launch of its high-quality sleepwear line. The new Canadian brand promises, and has been lab- and consumer-tested to deliver a healthy, cool and premium sleep experience with the world's most advanced moisture management technology—dryLon™.
"We set out to create a line that was both a beautiful and functional solution to a problem that nobody wants to talk about—night sweats and hot flashes. Whether due to post-partum effects, cancer therapy, thyroid issues, peri-menopause or menopause, NIGHT SWEATS SUCK!" says Lara Smith, the founder and CEO of Lusomé Inc. Smith has over 20 years experience in the fashion industry and recognized a major gap in the market.
"Because there was nothing else out there that offered superior technology in luxurious, naturally-blended fabrics, we teamed up with the best fabric mills in the world that specialize in textile innovation, specifically moisture management," notes Smith. She emphatically attributes her drive to create the line to the women within her circle of friends and family, including her sister, who, while battling breast cancer at the age of 40, began suffering from night sweats.
dryLon™ technology was created; an innovative solution, developed through a recipe of unique fibres, twisting and construction, that provides superior one-way moisture transport. Lusomé sleepwear, using dryLon™ fabrics, works on the pull-and-push effect, where moisture is pulled quickly away from the skin, and pushed into the air.
Lusomé is unique in the market. Many brands claiming to offer a solution to night sweats are made with 100 per cent polyester fabrics, and offer "wicking". Polyester is not comfortable to sleep in, and will hold on to the bacteria in perspiration, making it smell unpleasant over time. Lusomé with dryLon™ fabrics have been tested by independent testing labs, against competitive brands, allowing for bold claims in superior moisture management performance.
Such technology incorporated into a high-quality, luxurious sleepwear line is, quite literally, a dream come true for many women who suffer regularly at night time, feeling uncomfortable, sleep-deprived, and undesirable due to extreme heat surges that cause the body to emit large amounts of perspiration.
"Technically speaking our product is, quite simply, the best. This truly is sleepwear with purpose. We have the functionality paired with the beauty in the design; art meets science. Lusomé is beautiful, elegant, feminine and comfortable. Our design aesthetic is inspired by contemporary French design and by some of the most beautiful French models, actresses, and even a princess. Our fit has been carefully engineered with fit technicians on real people to ensure ultimate comfort," adds Smith.
Lusomé's luxury pajamas and sleepwear will be available as of March 1, 2014 at over 35 retailers across Canada and the United States, and online at www.lusome.com. With seven styles and options of four colour ways (blanc, noir, petal rose and shadow grey) in the launch collection, Lusomé—an ancient term that means desirable—offers women a selection of beautiful yet functional sleepwear pieces, that not only allows them to reclaim a comfortable night's sleep from hormonal heat surges and night sweats, but also to look and feel beautiful.
Drawing inspiration from the beautiful and strong women in her life—her mother, aunts, sisters and cousins—Lara chose to name the styles in her collection as a tribute to them. Suggested retail pricing ranges from $58 to $98 (Canadian dollars.) Refer below for a complete list of styles and descriptions.
About Lara Smith, Founder and CEO, Lusomé
Lara Smith has over 20 years experience in all aspects of the women's fashion industry, as part of the executive ranks of large Canadian retailers.
"As a woman, the common thread through my career in fashion has been my commitment to solving women's problems. As women have children and age, it is criminal what their bodies deal with. Creating fit solutions or textile innovations that help women feel comfortable and beautiful in their clothing is what gets me out of bed every day. The world does not need another fashion brand. We wanted to create a solution-based, yet elegant brand to help women feel desirable and comfortable through menopause and other health-related issues that cause night sweats," says Smith.
When health issues erupted within her circle of family, friends, and personally, Lara looked throughout North America and Europe for an elegant sleepwear brand in beautifully soft fabrics. Lara found moisture-wicking brands, many of 100 per cent polyester, using chemicals in the finishing process. The urgency to find a better solution happened as Lara watched her beautiful sister battle breast cancer at 40 years old, and seeing all the trauma the body goes through including years of menopausal symptoms.
Lusomé was born.
The Lusomé Collection
Suggested retail pricing in Canadian dollars.
THE DONNA PJ
The Donna PJ set is inspired by the classic men's pajama set, but tailored to fit a woman's body. Sold separately for ultimate versatility.
Donna Shirt | $78
The Donna shirt has contrast white piping along the collar, front placket, front pocket and cuff. Real shell buttons grace the front placket. Single front left chest pocket. Tagless for comfort. Body length is 28″ from the top of the shoulder
Donna Pant | $78
The Donna pant is a relaxed fit, ultra comfortable and flattering. Elastic and drawstring waistband offers a flexible and adjustable fit, finished with a removable grosgrain ribbon. Tagless and taped interior waistband for comfort. Inseam is 30″.
THE ERIN | $88
The Erin nightgown is feminine and sexy with a plunging neckline trimmed in lace. Empire waist detail skims just under the bust line for a slimming silhouette. Flutter sleeves complete the elegant look. Tagless for comfort. Body length is 40" from the top of the shoulder.
THE AVA | $68
The Ava sleep T-shirt with flattering scoop neck is the perfect fit for every shape and size. Slightly shaped at the waist, and side slits at the hem for easy movement through the night Tagless for comfort. Body length is 34" from the top of the shoulder.
THE LORRAINE |$58
The Lorraine T-shirt is the ultimate in versatility for night or daytime comfort. Scoop neckline, cap sleeve and double needle stitching make this a staple in every woman's wardrobe. Tagless for comfort. Body length is 25" from the top of the shoulder.
THE ANNE | $98
The Anne long nightgown, has a built in shelf bra for all night comfort. Uncomplicated and timeless elegance with double needle stitching throughout. This simple sheath has side slits at the hem for easy movement. Tagless for comfort. Body length is 45" from the top of the shoulder strap.
THE JOAN | $98
The Joan is our longest nightgown with deep V-neck in the front and in the back. Empire waistline with long flowing bottom, reminiscent of Greek goddess attire. Rouched detail on the straps and centre front satin bow, for added feminine touches. Tagless for comfort. Body length is 49" from the top of the shoulder strap.
SOURCE: Lusomé Inc.
For further information:
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