Sleep Country Canada Holdings Inc. Announces Acceptance by TSX of Normal Course Issuer Bid

TORONTO, Dec. 4, 2017 /CNW/ - Sleep Country Canada Holdings Inc. ("Sleep Country" or the "Company") (TSX: ZZZ) announced today acceptance by the Toronto Stock Exchange (the "TSX") of the Company's Notice of Intention to Make a Normal Course Issuer Bid ("NCIB").  Pursuant to the NCIB, the Company proposes to purchase through the facilities of the TSX, from time to time over the next 12 months, if considered advisable, up to a maximum of 1,600,000 common shares ("Shares") of the Company, being approximately 4.5% of its public float as of October 31, 2017.  Purchases may commence through the TSX on December 7, 2017 and will conclude on the earlier of the date on which purchases under the bid have been completed and December 6, 2018. The Company may purchase up to a daily maximum of 21,005 Shares (representing 25% of the average daily trading volume of the Shares on the TSX for the six months prior to commencement of the NCIB), except where such purchases are made in accordance with the "block purchase" exception under applicable TSX rules and policies.

The Shares may be purchased for cancellation through the facilities of the TSX or through alternative Canadian trading platforms at times and in numbers to be determined by the Company.  The board of Directors of Sleep Country has concluded that the market price of Sleep Country' Common Shares may not, from time to time, reflect the inherent value of the company and purchases of Common Shares pursuant to the bid may represent an appropriate and desirable use of funds that allows the Company to return excess cash to shareholders, while still having sufficient cash available to fund all of its growth capital expenditure requirements.

The Company has not repurchased any of its Shares in the prior 12 months. As of November 30, 2017, the Company has 37,649,632 issued and outstanding Shares.

About Sleep Country Canada Holdings Inc. (sleepcountryir.ca)

Sleep Country is Canada's leading mattress retailer and the only special mattress retailer with a national footprint in Canada.  Sleep Country operates under two mattress retail banners: "Dormez-vous?", the largest retailer of mattresses in Quebec; and "Sleep Country Canada", the largest mattress retailer in the rest of Canada. As at November 30, 2017, Sleep Country had 247 stores and 16 distribution centres across Canada.  All of the Company's stores are corporate-owned, enabling it to develop and maintain a strong culture of customer service, resulting in a consistent and superior in-store and home delivery customer experience.

Forward-Looking Information

Certain information in this news release contains forward-looking information and forward-looking statements which reflect the current view of Management with respect to the Company's objectives, plans, goals, strategies, outlook, results of operations, financial and operating performance, prospects and opportunities.  Wherever used, the words "may", "will", "anticipate", "intend", "estimate", "expect", "plan", "believe" and similar expressions identify forward-looking information and forward-looking statements.  Forward-looking information and forward-looking statements should not be read as guarantees of future events, performance or results, and will not necessarily be accurate indications of whether, or the times at which, such events, performance or results will be achieved.  All the information in this news release containing forward-looking information or forward-looking statements is qualified by these cautionary statements.

Forward-looking information and forward-looking statements are based on information available to management at the time they are made, underlying estimates, opinions and assumptions made by management and management's current good faith belief with respect to future strategies, prospects, events, performance and results, and are subject to inherent risks and uncertainties surrounding future expectations general.  Such risks and uncertainties include, but are not limited to, those described in the Company's 2017 annual information form (the "AIF") filed on February 28, 2017.  A copy of the AIF can be accessed under the Company's profile on SEDAR at www.sedar.com.  Additional risks and uncertainties not presently known to the Company or that the Company currently believes to be less significant may also adversely affect the Company.

Readers are urged to consider the risks, uncertainties, and assumptions carefully in evaluating the forward-looking information and forward-looking statements and are cautioned not to place undue reliance on such information and statements.  The Company does not undertake to update any such forward-looking information or forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable laws.

SOURCE Sleep Country Canada Holdings Inc. Investor Relations

Robert Masson, Chief Financial Officer, 416.242.4774, [email protected]