Toronto pop-up and online gift shop rewards shoppers that wait until quite literally the last minute
TORONTO, Dec. 13, 2018 /CNW/ - The Skittles brand had an inkling that Canadians tend to wait until the very last minute to complete their holiday shopping. A recent survey by the brand confirms Skittles has uncovered the truth. Nearly two thirds of Canadians would rather listen to the 12 Days of Christmas on repeat than face a busy, crowded mall. The Skittles brand concurs. The pain of holiday shopping can make shoppers want to leave gift buying until the fa-la-la-la last minute. While postponing shoppers are usually frowned upon, this season the Skittles team is honouring them with the ultimate last-minute shopping experience. Literally.
No longer is it scrooge-worthy to critique last minute shoppers. In fact, 81 Percent of Canadians agree more of us should be rewarded for taking our time, rather than being judged for it. The Skittles team is here to help, celebrating all those diehard delayers who put their shopping off until the very last minute, with the first-ever Skittles Last Minute Gift Shop.
The Skittles Last Minute Gift Shop Details
The store, located at 423 Queen Street West, Unit 112, will open at 11:59 p.m. on Christmas Eve, quite literally – the very, very last possible minute! And will remain open until 12:59 a.m. Inside, the shop will have 60 unique gifts with a Skittles twist, representing every second of the last minute, one for each of the first 60 people in line, giving pro procrastinators even more reason to do zero shopping before the last minute. Just think, instead of showing up to Christmas with a 2018 cat calendar you could give the gift of a Ukelele adorned with Skittles candy.
The Skittles Online Last Minute Gift Shop Details
If you find yourself at home on Christmas Eve just realizing you forgot something for cousin Jimmy, don't stress. The Skittles team has you covered with its online store, which is opening its virtual doors at 11:59 p.m. on December 24, for 1 minute only, only 60 seconds!
Canadians can visit www.SkittlesLastMinute.ca from 11:59 p.m. – 12:00 a.m. to receive a coupon for $2 off select (151g, 191g and 320g) packs of Skittles candy. Although the online store won't yet be open until that coveted last minute, you can visit the site starting December 10, to find out more and waste valuable shopping time playing The Skittles Waiting Game with fellow procrastinators and follow #LastMinuteGiftShop to see how the Skittles brand is living its most last-minute life this holiday season.
Procrastinate Like a Pro
When Canadians were asked about the craziest-last minute gifts they had ever received their list included a singing mug, a battery warmer, and a "love you more than bacon" plaque. While all get points for creativity, the Skittles team wanted to give Canadians a place where they could pick-up some truly sweet gifts that are only available at the last minute.
"Skittles recently uncovered that not every Canadian completes their holiday shopping in advance, with many waiting until the last minute to pick up that special gift," says Michelle Lefler, Corporate Affairs Director, Mars Wrigley Confectionery Canada. "The Skittles team is celebrating those that hold out with the first ever Skittles Last Minute Gift Shop. We're opening our doors quite literally during the final minute of Christmas Eve where procrastination is celebrated with an extra twist of holiday of cheer."
In the spirit of the season, the Skittles team is donating $10,000 to the Ronald McDonald House Charities Canada, the charitable partner of Mars Wrigley Confectionery. Check out www.SkittlesLastMinute.ca for more information.
Survey Methodology: From November 30th to December 2nd 2018 an online survey of 1,530 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20.
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
SOURCE Mars Canada Inc.
For further information: Natasha Townsend, 647-973-3832, [email protected]